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What does it take to create the world’s first 24 hour music video? A kickass crew of creatives and no time for second takes, that’s what. Pharrell’s “24 Hours of Happy” music video has been shared, watched and danced to all across the web, and the fact that it was shot in just 10 days deserves a bit of a happy dance all on its own. Catch up with Jon Beattie, Steadicam Operator of the music video and learn his trick, tips and advice on being part of such an unforgettable project.

As any good DP already knows, it’s important to be able to step outside your comfort zone. If you trust your instincts and have flexible gear that you can rely on to support new workflows, these challenges can quickly become opportunities to expand your horizons. It’s just what DP Vance Burberry did at the 2017 iHeartRadio Music Awards, which took place on March 5th at The Forum in Inglewood, California. Vance and his team were tasked with shooting live pre-show and red carpet footage for promos, which aired in near real-time.

Adding music to a film can add power and interest to the production. And when the music is an integral part of the story, the power is multiplied. Filmmakers, creative editing company editors and sound engineers need to work together to realize the full advantages of using music in their film.

Acclaimed composer Kevon Cronin has scored everything from tv shows to feature films. Most recently, Kevon scored the Lionsgate action film, King of Killers starring Kevin Grevioux (Underworld franchise), Frank Grillo (Captain America: The Winter Soldier), Alain Moussi (Nobody, Kickboxer: Vengeance), Stephen Dorff (Blade, Old Henry) and Marie Avgeropoulos (The 100, 50/50). The film’s synopsis reads: “When offered a $10 million contract to eliminate the world’s greatest assassin, Marcus travels to Tokyo to meet the client (Frank Grillo), but discovers other professional killers have been invited as well. Now Marcus and the others must confront this deadly, mythical assassin…or die trying.” Kevon’s other recent projects include Hunter Hunter, Elevator Game and Polarized.

John El Manahi, production designer on the upcoming music biopic Spinning Gold, opened exclusively in theaters on March 31. Spinning Gold is a biopic following 1970s record producer Neil Bogart, co-founder of Casablanca Records, the most successful independent record company of all time.

Just like the ALIBI Music website states...there’s a reason why video editors, producers, creative directors, game developers and storytellers everywhere license directly with ALIBI Music. From small personal videos to massive worldwide blockbusters, ALIBI opens projects to the full range of human emotion.

What could be better than starting off 2017 with one of the best showcases of new professional music products and services? Hot off the heals of the CES in Las Vegas The NAMM (National Association of Music Merchants) Show is set to kickoff January 19th through the 23rd 2017 at the Anaheim Convention Center Anaheim, California.

Here are a few reasons you should attend PMC 2015! (Taking place September 9th in L.A.!)

George Shaw, the composer for the Dreamworks series Abominable and the Invisible City, recently spoke with us about his work on the series, including how the Universal Composers Initiative led him to this project, bringing authentic Chinese music to the Abominable world, and the importance of representation, especially on a project with a dedicated cast and crew of notable Asian Americans.