76 blog posts found matching keyword search for: Product Videos in Cambridge
O2COOL and Corporate Videos: How to Make Yours Successful
Once upon a time, Joshua Csehak quit his advertising job, bought a 7D, and launched his new career in freelancing. Now it's five years later and after working as the DP for an O2COOL spot, he's here to discuss the spot, its creative development, and the qualities a corporate video needs to come out on top.
Published on Thursday, October 29, 2015 11:00 AM
How to Produce Quality Videos on a Budget
With marketing professionals and companies often strapped for budgets and having many places to spend their precious advertising dollars, sometimes video production budgets suffer, but the quality - and your profit margins - need not plummet as a result. Companies looking to produce one isolated video and offering a small budget rarely leave much room for creativity or profit, but when a company wants to create a series of videos simultaneously, careful collaboration and creativity can lead to great results both for the client and for the production company’s bottom line. Sharing the workload in pre-production, maximizing the shoot time during production, and spreading out costs across videos in post-production can lead to low per-video costs for bulk projects without sacrificing quality or profit.
Published on Monday, September 26, 2016 11:00 AM
Building a Strong Lead Funnel with Company Videos
A huge opportunity exists now more than ever to use company videos to drive leads. Irrespective of what kind of business you are in, you can optimize your lead generation and conversion, as long as you understand what kind of videos you need to put out at each stage of the lead funnel.
Published on Monday, November 12, 2018 10:00 AM
3 Reasons to Use Storyboards for Your Business Videos
According to a recent survey, 20% of businesses want to enhance their website design in 2019, and more than half will publish visual content, namely videos.
Published on Monday, June 10, 2019 10:00 AM
"Best" in Everything Corporate: Firms, Videos and Equipment
For most people who hear the title "corporate video production", I would imagine that some of the first words that come to mind are boring, dull, stiff, or lame. You'd be surprised to find that some companies are producing corporate videos that are anything, but lame.
Published on Monday, September 21, 2015 11:12 AM
Small Business Videos Worth the Watch: Part I
by Katrina Diamond & Jessica NinEveryone knows one of the factors in exponentially growing a business, is to create a great video defining it. With a little research and time, it’s clear to see why we chose a few of these small biz videos to feature as great examples of companies that know how to get their message across for all to see and hear, but also truly get results and ultimately, sales.
Published on Tuesday, April 9, 2013 2:00 PM
How to Boost Your Marketing Strategy with Viral Videos
The average human lives for 25,915 days. If you already know this, it’s likely because you’ve seen Reeboks viral video, ‘25915’ chronicling the life of a woman in one minute. The video depicts the lifelong passion for running that one woman has. The video even includes a CTA at the end encouraging people to calculate the number of days they have left to pursue their athletic passions. It’s just one example of a branded video that went viral.
Published on Monday, July 8, 2019 10:00 AM
Creating and Optimizing Videos for the YouTube Sales Funnel
By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all consumer internet traffic in 2018. According to a recent study by AOL Platforms, YouTube converts more customers than any other social platform. the volume of video creation and consumption will only continue to grow significantly over the years, which implies the video production industry will be quite busy.
Published on Wednesday, March 1, 2017 10:00 AM
Video Localization: How to Take Your Videos Global
Video remains one of the most popular tools for brands who want to share their message with consumers. Video can be used to share information about your products, tell stories, and reach out to customers in order to meet their needs. Even better, video can go nearly everywhere, and it can improve the results you get wherever you put it. Video is engaging and shareable. It’s widely considered to be the future of content marketing.
Published on Friday, May 3, 2019 10:00 AM
The Science & Art Behind Successful Online Videos
In an age of dwindling attention spans, online marketing is trickier than ever. Here’s the truth: People may find your company online, but most of them will leave your website in about eight seconds. (And, if they actually read what you’ve written, they’ll only remember 10 percent of it.)There’s a better way to use your marketing budget. Putting your company’s message into a video means that you can share more information in less time, and your audience will remember more of it - 58 percent more, in fact.Essentially, you have two choices: Very few people can remember 10 percent of what they read on your website, or many more will remember 68 percent of what they saw in your video. The choice is simple. But why does it work?
Published on Wednesday, February 13, 2013 9:42 PM
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