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Production companies are some of the hardest to advertise for if you've never advertised anything comparable. Not only are your customers, not the average Twitter or Instagram user, but most production companies need higher total items sold per exchange to ensure they're making a profit. Here are ten ways to find leads that will be more likely to turn into customers.

Smart business owners are always on the lookout for sources of inspiration, and that certainly goes for the owners of production companies. After all, it’s usually a love of the arts that pushes someone down that road. They have their creative instincts nurtured by idols of stage and screen, and seek to emulate those idols as they build their careers. That willingness to see what others are doing and learn from it never goes away.

According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.

How often do you carry cash around these days? Do chip cards irritate you by increasing your transaction times? Wouldn’t it be easier to just carry your phone and leave your wallet at home? Many Americans are beginning to switch from more traditional methods of payment in favor of convenient mobile payment options. In 2015, $214 billion was spent in mobile payments, and that number is growing steadily each year, proving that companies should be paying attention to customer’s new payment preferences. You may not think that revamping your payment options is a priority for your production company, but it’s something you may want to consider for these 5 reasons.

I wanted to take some time and get some of the great positive production stories posted that are going on out there right now. Most of the people I know in the production business are very positive people, pragmatic, but still positive. That's me as well! Let’s cut to the chase, literally. We caught up with John Hyland and Darren Thomas from 1DS Collective a Los Angeles based production company. They (1DS Collective) got the call at the last minute to make a live stream racing event happen. No problem really, except when your resources are scattered all over the country! Here we go.

Most businesses include video marketing as part of their content strategy, according to a survey from the Manifest. But, what type of video content is the most effective for B2B audiences?

As I mentioned in our first Pivot Point, smart production companies are moving incredibly fast to shift from the “traditional” production model. This shift has forced companies to evaluate and change plans on the fly. One such company is Events United located in Manchester, New Hampshire. We caught up with the crew while they were catching their breath and getting ready for their next production.

There are still a lot of unknowns as we look ahead to 2021 and how the pandemic will continue to impact the media industry. What media companies can do, however, is learn to become more flexible with their plans as they prepare for the year ahead. It’s something we’ve all had to learn and do over the last eight months.

In 2012, Mark Roberts Motion Control (MRMC) launched Bolt, a new breed of motion control rig that was faster and smaller than ever, and introduced a whole new generation to the creative possibilities of motion control. Now, nine years later, it is doing the same thing again with the Bolt Model Mover, the smallest motion control rig it has made yet, and with a new entry level price-point that widens the technology out to a whole new tier of companies and production houses.

How many times have we heard a client say, “The production must feel authentic to the brand”?In an era of social media smoke and mirrors, how can you sell yourself without selling out?As freelancers and small business owners, we’re our own products and cannot hide behind shields of corporate logos and tag lines. To succeed, we must put ourselves out there and do it authentically.