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Visual Data Media Services provides post-production services, film scanning and transcoding for a wide range of international customers, preparing content for distribution across the world’s premier broadcast channels and digital platforms. For more than two decades, the company has successfully provided everything from ingest and scanning to editing, captioning and localization, growing to become a premier resource for the entire mastering and delivery process. But last year, with a tremendous increase in 4K and ultra high definition (UHD) projects, Visual Data’s systems were struggling to keep up.

Every year the and the technology for the Super Bowl is both bigger and better. This year, production was broadcast in 1080p and converted to 4K UHD HDR, and even some cameras, including Canon and Sony, shooting in 8K. Audio was a big presence and stylistic new graphics also brought a fresh look to the game. No pressure at all right? Just for kicks (no pun intended) add in that Super Bowl LIV was also the culmination of the 100th Anniversary of the National Football League.

At the 2016 NAB Show, from April 16 - 21 in Las Vegas, many companies eagerly displayed all kinds of new gadgets and technology, promising a very successful, game-changing year for the broadcast media industry. This show signaled how much technology is changing - and more so, how content consumers are planning to keep up.

Let’s get it straight right from the get-go. Right now there are several very good field recorders/monitors out in the field as we speak. I have had the good fortune of using and reviewing others such as Blackmagic Design Video Assist ($895) and Video Design PIX-E7 ($1695) to name two.

First off, let me preface this review by saying nothing brings me more joy than getting a camera to try out and review. Some of the cameras I get are good and others are (in my mind) fantastic, great and all that. The Sony FS7II falls squarely in the second category. The second and maybe the more important set of questions are simple. I always ask myself, what would make me want to buy this camera? Secondly, what would compel (you) want to go out and buy this camera? Lastly, when it is all said and done, does it fit into what I am doing production-wise?

Wow. There I said it. Wow. The Hasselblad H6D-100c was a camera unlike any I have shot with before. Right from the beginning, I knew that this camera was going to be special. From the spectacular imaging right down to the spot on display this camera rocks. To be honest, I've wanted to own or shoot on a Hasselblad for as long as I can remember. So when I had the opportunity to get a hold of one, I could not wait.

It's safe to say Panasonic's VariCams are quite the hot ticket item for production pros, find out exactly what it is that has these cams creating industry buzz.

Production monitors are in a period of flux. As we transition from the familiar REC709 HD signal standard into an uncertain future, the idea that there is one “standard” monitor in the broadcasting/high-end video/digital cinema production space is no longer true, if it ever was. However, there are a few models that we like, use and consistently recommend to our customers at AbelCine.

The rise of professional field monitors and recorders (or some combination thereof) has to be one of the most interesting and welcome product developments for filmmakers in recent memory. Pushed by demand for more features and benefits, manufacturers have answered the call. This new breed of smaller yet powerful monitor/recorders takes production capabilities to a whole new level with 4K and beyond.