66 blog posts found matching keyword search for: Video On Demand in Simi Valley
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
There has never been a better time to be a freelance video editor. Thanks to the rise of the gig economy, the demand for more video content in marketing, and the advancements in tech that make remote collaboration easy, more and more talented video editors are turning away from their day jobs to set out on their own.
The domination of video has made it an exciting time to have a hand in the production industry. As we head into 2019, emerging technologies are beginning to disrupt the way we create and consume content. New gear, formats, and expectations are setting the stage for mini-revolutions across business and media. We have already begun to see the first signs of where things are headed- some to be expected and others more surprising.
The culinary industry is one everyone takes part in – even if they’re in the dining room instead of the kitchen. Everyone appreciates good food, and this means food-related companies are in high demand. Restaurants, catering organizations, specialty food stores, and even the mom-n-pop grocery store plays a role in keeping stomachs full.
I can not tell you how many times I’m asked that question either casually with friends or more often from prospective clients and my answer is usually a very tongue and check, “Well, you can probably find somebody on Craig’s List for about $300 or you can go to an ad agency, staff A-List talent and make a Super Bowl Ad for $20,000,000. Right now you are coming in somewhere in that range.” I'm seeing clients demands for video increasing but they don't always understand what they are purchasing as a creative buyer.
“If a picture is worth a thousand words, what is a video worth?” This question was posed by Scott MacFarland, a digital marketer and brand strategist, who wrote an article on the topic of online videos for the Huffington Post. There is no denying that online video continues to gain relevance. This rich form of media is more prevalent than ever on users’ newsfeed on Facebook. Major brands continue to invest more money in digital video. Most importantly, the consumption of online video continues to spike.
From digital cameras to 8K workflows, video and sports production have been in a seemingly constant state of evolution. Veteran Steadicam operator and production specialist Alan Lennox has worked on everything from the Olympics to feature films and television episodes with new camera technology for decades.
In September, Vimeo launched Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo’s community of iconic creators. We caught up with Derick Rhodes, Sr Director, Creator Programs to talk about this new service and how it can benefit content creators of all types.
Travis Kalanick, co-founder and CEO of Uber, graced the cover of Fast Company this month and it couldn’t help but remind me of hearing him speak at TechWeek a few years ago, back when Uber was just a cute “can’t wait for this to come to my city” app.
Video streaming is permeating all aspects of society. Improvements in streaming video technology continue to make it more affordable and less complex, opening up virtually limitless use cases at home, at work, or on the go. Capture applications such as Periscope, combined with live streaming software and services and over-the-top (OTT) content delivery, enable us to shoot and broadcast high-quality video from any location to any source at any time.