86 blog posts found matching keyword search for: advertising
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
It's been said that the way to a man's heart is through his stomach, but as Christopher Walken once said in Hairspray, "the way to a man's heart is through his funny bone." Comedy builds connections, and in advertising, it has the ability to make or break them. The video production and storytelling agency, Workhouse Creative, has just signed two major directors whose work has driven over 82 million views on Funny or Die starring Will Ferrell.
Video advertising is becoming one of the biggest forces in the digital marketing universe. Having an amazing strategy is key to attracting your target audiences to increase sales and beat the competition. Ben Kaufman, Commercial Producer at video production company Contra Agency talks a bit more about the state of advertising and it's continued growth in 2019.
The top industry professionals assembled in Times Square last week for the 12th annual Advertising Week, and ProductionHUB was there! Here are some major takeaways that you need to know for your promotional videos.
Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.
Whether you own a video production business or are working for a company that has a production component to it, there is the opportunity to expand your services by incorporating video advertising into your arsenal of services offered.
Unless you’re shooting out of your buddy’s garage with an iPhone camera, making a film isn’t cheap. Crowdfunding is a great way to raise the money you need to create a quality film. Film and performing arts represented 12.2% of the total money raised with crowdfunding in 2017. With the wide variety of campaigns on Kickstarter and other crowdfunding platform, those numbers are significant.
Over the past year, we’ve seen video play a growing role in inbound marketing strategies, aided by social media companies adding new video capabilities to their platforms. Twitter, for example, launched video autoplay to its feeds, Facebook gave advertisers the option to buy video ads, and live streaming video through Periscope became an overnight sensation.
Patrick Kilpatrick's entertainment career has spanned more than 170 films and television shows as lead actor, producer, screenwriter, director, and global entertainment teacher- from "Minority Report" with Tom Cruise to "Dark Angel" with Jessica Alba, from the largest production in Public Broadcasting history to the Los Angeles Theater Center with John Goodman and Academy Award-winning British director Tony Richardson in Shakespeare's "Anthony and Cleopatra". He has appeared in over 75 hit TV shows such as "24", "Dr. Quinn, Medicine Woman" and all "CSI".
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.