29 blog posts found matching keyword search for: branding in Fremont
Video production is a potentially lucrative and rewarding sector. Video content is a key part of our digital landscape, and businesses are keen to include it as part of their marketing, training, and overall branding efforts. Not to mention that to punch through the noise of the competition, there are opportunities to be creative.
Content is easy to create. All you need to do is throw some words on a page and you’re done. No thought, no time, no attention. While I will agree that this is a form of content, I would suggest that as it relates to branding your business on the Web there is also no reason for it to exist. What does work is quality.
One of the biggest pressures the production industry faces today is the creation of content. And not just any content...but content that moves and captivates anyone who views it, ultimately pulling them in to the point of no return where they keep returning for more. This type of content is easily digestable and keeps the consumer on his or her toes, always wanting (and expecting) more.
In film, soundtrack is just as important as visuals for telling the story - it helps to fully convey the intended emotion of a scene, establish continuity and add momentum.
Remember when we were children and wanted to buy something? We had to physically GO TO the store. It seems almost surreal in today’s Amazonic reality, but that was reality not too long ago.
Why YouTube? YouTube gives us the opportunity to upload videos from our own offices or even bedrooms and reach a large number of people across the world. The best part about it is the fact that you can reach a very targeted audience and be extremely specific on what the topic of the videos are about. You can be a large company or an individual and you can be guaranteed to have an audience, providing you do things a certain way.
by Matt Thames For the very early stage of the race, Sony outfitted five sheep with its latest AS100VR Action Cams, complete with waterproof features and image stabilization capacity. Sony then handed over the keys to local shepherd, Ian Hammond, to remotely control the cameras atop his flock. Attached using a modified dog harness, Sony hopes to catch a very unorthodox perspective of the Yorkshire leg of the Tour de France.
It’s hard enough to find a great job in video production, even with the best resume. Up to 90% of all US employers, including all the major motion picture and TV studios, use a computerized ATS (applicant tracking system) to screen resumes. An employer may use this technology to select the 50 best resumes from a field of 1,000. Hiring executives then spend as little as 6 to 10 seconds scanning each resume to select the best five candidates. Those individuals are contacted for phone interviews and eventually for face-to-face interviews.
How many times have we heard a client say, “The production must feel authentic to the brand”?In an era of social media smoke and mirrors, how can you sell yourself without selling out?As freelancers and small business owners, we’re our own products and cannot hide behind shields of corporate logos and tag lines. To succeed, we must put ourselves out there and do it authentically.
According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.