30 blog posts found matching keyword search for: branding in Fremont
Why Young Production Companies Should Leverage Data Analytics
According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.
Published on Thursday, August 24, 2017 10:00 AM
Where Do You Draw The Line?
Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"
Published on Wednesday, November 5, 2014 12:22 PM
The $500 Video vs the $5000 Video
Multi-Emmy winning freelance 3D/motion graphics artist, Edward Hassenfratz, E.J. for short, who has worked with clients from National Geographic to Amtrak, understands that when it comes to video...you get what you pay for. Here are a few reasons why.
Published on Tuesday, September 8, 2015 1:23 PM
Mission Accomplished: Crisp Video Group Helps Alpharetta, Georgia Rebrand
The city of Alpharetta, Georgia is on a mission to rebrand itself. Not to its own inhabitants, but to outsiders who aren’t familiar with the city and what it has become. Suburbs aren’t traditionally viewed as hip hubs for tech companies, cultural events, nightlife and more; those distinctions are generally relegated to their urban counterparts. In Alpharetta’s case, however, this distinction couldn’t be further from the truth.
Published on Monday, September 19, 2016 10:29 AM
Get More Attention With Your Commercial Video’s Sound (Plus a DIY Trick)
Audio mixing and mastering is a technical and creative process that gives your narrated commercial video a huge psychological edge on the competition.
Published on Monday, December 12, 2016 2:38 PM
How to Break Through the Video Marketing Barrier to Entry
Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions.
Published on Thursday, June 22, 2017 10:00 AM
How to Make Your Animated Commercial More Impactful
Advertisers often turn to animation, recognizing certain advantages of the medium: it can be fun, lighthearted, exciting and expressive. It can help to handle heavy subjects in a delicate way, or to communicate dry information in an entertaining way. Its use of metaphor and symbolic imagery can help to make the message more profound and universal, relatable to all.
Published on Friday, January 10, 2020 10:00 AM
Go Fund Yourself: How to decide if crowdfunding is right for you
As hard as it is to prepare for and run a crowdfunding campaign, it’s actually the easy part. After you successfully raise the funds, you are integrity-bound to your backers. They trusted you enough to invest: You’re going to want to earn that trust.
Published on Tuesday, July 14, 2020 10:00 AM
Platforms Accelerated: How Will People Watch TV Tomorrow...Or Will They Even Watch it?
With “disruption” being used as common vernacular to describe the television industry, how do content creators, advertisers and consumers move through this ever-changing environment? Is it streaming services driving micropayment models or gaming box aggregators letting us choose multiple services to consume? How will content consumption be impacted with a la carte behavior models driving the audience to new personalized viewing solutions? Who’s got the straight dope on this trend (if it even IS a trend yet)? Our panel does, and they share it with you in a “must see” session!
Published on Friday, January 31, 2014 1:58 PM
A Guide to Video SEO for Video Marketers
Do you think you can name the top three search engines on the internet in terms of search volume? Google is obviously first, and next you’d assume come Bing and Yahoo. On the contrary, the second-largest search engine on the internet is actually YouTube. When you factor in that more than 3 billion searches are processed monthly on YouTube - not to mention other video sharing platforms like Vimeo and Dailymotion - it’s easy to see why optimizing your videos should be such a high priority. Let’s explore how to optimize the information you provide so you can increase the visibility of your videos in search results. Higher visibility leads to more brand exposure, more views, more traffic, more leads, and more conversions.
Published on Thursday, November 19, 2015 10:12 AM
Showing page 2 of 3