30 blog posts found matching keyword search for: branding in Fremont
According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.
Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"
Multi-Emmy winning freelance 3D/motion graphics artist, Edward Hassenfratz, E.J. for short, who has worked with clients from National Geographic to Amtrak, understands that when it comes to video...you get what you pay for. Here are a few reasons why.
The city of Alpharetta, Georgia is on a mission to rebrand itself. Not to its own inhabitants, but to outsiders who aren’t familiar with the city and what it has become. Suburbs aren’t traditionally viewed as hip hubs for tech companies, cultural events, nightlife and more; those distinctions are generally relegated to their urban counterparts. In Alpharetta’s case, however, this distinction couldn’t be further from the truth.
Audio mixing and mastering is a technical and creative process that gives your narrated commercial video a huge psychological edge on the competition.
Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions.
Advertisers often turn to animation, recognizing certain advantages of the medium: it can be fun, lighthearted, exciting and expressive. It can help to handle heavy subjects in a delicate way, or to communicate dry information in an entertaining way. Its use of metaphor and symbolic imagery can help to make the message more profound and universal, relatable to all.
As hard as it is to prepare for and run a crowdfunding campaign, it’s actually the easy part. After you successfully raise the funds, you are integrity-bound to your backers. They trusted you enough to invest: You’re going to want to earn that trust.
With “disruption” being used as common vernacular to describe the television industry, how do content creators, advertisers and consumers move through this ever-changing environment? Is it streaming services driving micropayment models or gaming box aggregators letting us choose multiple services to consume? How will content consumption be impacted with a la carte behavior models driving the audience to new personalized viewing solutions? Who’s got the straight dope on this trend (if it even IS a trend yet)? Our panel does, and they share it with you in a “must see” session!
Do you think you can name the top three search engines on the internet in terms of search volume? Google is obviously first, and next you’d assume come Bing and Yahoo. On the contrary, the second-largest search engine on the internet is actually YouTube. When you factor in that more than 3 billion searches are processed monthly on YouTube - not to mention other video sharing platforms like Vimeo and Dailymotion - it’s easy to see why optimizing your videos should be such a high priority. Let’s explore how to optimize the information you provide so you can increase the visibility of your videos in search results. Higher visibility leads to more brand exposure, more views, more traffic, more leads, and more conversions.