285 blog posts found matching keyword search for: business in San Leandro
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
Below are 10 helpful hints on maximizing your exposure and boosting your business in the industry.
The ability to make your own videos for business purposes has never seemed easier. So why should you hire a professional if you can do it yourself? For many reasons. So before you grab a camera and head off to dreams of Technicolor glory, take a look at the steps and considerations the professionals will take to ensure a successful video.
Success in any field or endeavor in life usually starts in the same place; establishing goals. As your business heads into 2019, it’s important to consider what your goals are and how you plan to achieve them. You may want to recruit new clients, branch out from corporate videos to commercials or increase your revenue. Wherever you're looking to take to your business this new year, here are a few solid tips to help you get there.
by Katrina Diamond & Jessica NinEveryone knows one of the factors in exponentially growing a business, is to create a great video defining it. With a little research and time, it’s clear to see why we chose a few of these small biz videos to feature as great examples of companies that know how to get their message across for all to see and hear, but also truly get results and ultimately, sales.
According to a recent survey, 20% of businesses want to enhance their website design in 2019, and more than half will publish visual content, namely videos.
The first question you may be asking is what is SEO? SEO stands for search engine optimization and it basically means optimizing your business’s online presence so your business ranks higher in Google search results. Generally, the higher your business ranks in Google search results the more customers and business you get from your website.
In today’s fast-paced society, where instant gratification is the norm, traditional marketing techniques sometimes aren’t as powerful as they used to be. Thankfully, this society is also one that is consumed with online videos - an often untapped channel of marketing that has the ability to turn large amounts of viewers into customers. Online videos can and should be an invaluable tool that your small business uses for marketing purposes.
by Ken KerschbaumerLast week the Consumer Electronics Show was held in Las Vegas, the annual convention of “all things electronics” as everything from smart toothbrushes to new electronic fitness bracelets and, of course, ultra-expensive Ultra-HD TV sets were introduced. Oh...and thousands upon thousands of covers and cases for smartphones and tablets were also rolled out. The New York Times today had a quick recap that really encapsulated what the show has become: a convention-sized version of the Sky Mall magazine found on airplanes as you often spend as much time thinking “why would anyone need that” as you do “what a great idea.”For those involved in TV production the show has two main functions: to provide a possible roadmap for future distribution platforms like Ultra-HD and small-screen video that may impact production tool purchasing plans and also as a place to see new consumer-level cameras, etc. that could play a role in a professional-level production.
Before you start creating marketing videos to grow your business, you want to make sure you avoid common mistakes that will certainly hurt your results. I’ve overseen the creation,optimization, and publication of thousands of web videos for business owners and entrepreneurs in professional services.