12 blog posts found matching keyword search for: commercial direction
by featured blog contributor, Jeremy PinckertYou’ve collaborated on the storyboards, you've charmed on the conference call, you've nailed the pitch, and now you've won the job! It's Monday morning, and for once you're actually looking forward to making the harrowing commute...Starbucks is pulsing through your veins and you're ready - no you're stoked - to embark on that big-brand TV shoot. And then your phone interrupts your pump-up music on the BPM channel. Your apologetic producer is on the line and gently breaks the news: you don't have the money in the budget for that gorgeous steadicam shot you built into the boards. The steadicam shot that left you so inspired to direct this project in the first place. The buttery smooth eye-pleasing delicacy you were going to build your reel around. Options quickly flood into your brain: You could cash in the 401k, or even worse, call in favors from those famously curmudgeonly, hard-working steadicam operators just to get a shot like the famously long, intricate, and beautiful steadicam shot in Martin Scorcese's "Hugo" below:
Sooner or later, every commercial filmmaker comes across a project that, for one reason or another, requires him or her to conduct an interview. Whether it’s a brand film, documentary, or testimonial, interviews with ‘real people’ (non-actors) bring a unique set of challenges. Most producers know this, and they also know that they ought to prepare for this kind of interview-but how?
If you are a Props Stylist, Set Designer, Production Manager or simply working on a production where you need to consider the look and budget for a set, then this top ten will help steer you in the right direction. I have compiled them using my experience from over the last decade or so as a stylist working in TV, Advertising, Film and Fashion. Along the way I've built up some shrewd skills in how to save money and time without losing out on the quality or look of the production.
Whether you're shooting a low-budget feature, a Hollywood blockbuster, or a commercial for a local business, creating and managing a budget is crucial for your production. It's important to start budgeting your productions from the get-go because it can help inform some of your creative decisions. For productions that have a large crew, it’s especially important to have a production budget so that you can pay your cast and crew in a timely manner. There’s no better way to burn bridges and tarnish good relationships than not paying on schedule.
When a big part of your job is creating art for commerce, it’s really easy to get busy with the commerce side of things and forget to feed your artist side. Ten years ago, a friend of mine got a tattoo that said: “All Ways Create”. The spelling was intentional, he’s a versatile artist of many mediums. The point is, I’ve never known him not to be working on his own projects alongside his corporate and commercial work.
Richard Crudo, ASC was born and raised in Brooklyn, New York. He began his film career as an assistant cameraman. As a director of photography, Crudo has shot a wide range of feature, television, and commercial productions. Among his feature credits are Federal Hill, American Buffalo, American Pie, Music From Another Room, Outside Providence, Down To Earth, Out Cold, Grind, Brooklyn Rules and some 26 episodes of the Emmy-award winning Justified. He has also directed several independent features.
I can not tell you how many times I’m asked that question either casually with friends or more often from prospective clients and my answer is usually a very tongue and check, “Well, you can probably find somebody on Craig’s List for about $300 or you can go to an ad agency, staff A-List talent and make a Super Bowl Ad for $20,000,000. Right now you are coming in somewhere in that range.” I'm seeing clients demands for video increasing but they don't always understand what they are purchasing as a creative buyer.
Growing up in Colorado sports was always a big part of my life and so was the naturally beautiful and rugged landscape. In fact some of my first memories were driving with my Dad and suddenly pulling the car over to capture an amazing sunset or the wind blowing the snow off the side of a 14k foot peak, perfectly backlit. I developed an appreciation watching for the moments where beautiful light hit the mountain or the river just right.
Recently, I had the opportunity to sit down and talk with two of the driving forces in the drone segment: Drone Coalition co founders Scott Gentry and Jeff Foster. On this sweeping interview they provide some key insights and a few surprises in what they think is going on in the drone world right and in the future.
The International Broadcasting Convention just wrapped up in Amsterdam and, like every year, there was no shortage of amazing announcements. In case you weren't able to make the flight over, we have compiled a list of the best announcements from the show.