131 blog posts found matching keyword search for: commercial in Louisiana
How To Film A Professional Commercial Inside of Your Home
Need to film a commercial? Need it to look professional? Rather than seeking out external locations, consider shooting the video inside of your home or apartment. This controlled environment can make the production process easier on yourself, your talent and the overall organizational process.
Published on Thursday, October 6, 2016 10:00 AM
Elements of a Commercial Video: How to Get Attention with Storytelling
People love to believe that they are making decisions using complete logic, but that’s not the case. Every decision we make is highly influenced by emotion. That is the biggest reason why commercials that touch our emotions sell. Using these powerful storytelling techniques will help you create commercials that touch on the emotions of your target market, thus increasing sales.
Published on Wednesday, September 25, 2019 10:00 AM
Using the new MōVI Steadicam in TV Commercial Application
by featured blog contributor, Jeremy PinckertYou’ve collaborated on the storyboards, you've charmed on the conference call, you've nailed the pitch, and now you've won the job! It's Monday morning, and for once you're actually looking forward to making the harrowing commute...Starbucks is pulsing through your veins and you're ready - no you're stoked - to embark on that big-brand TV shoot. And then your phone interrupts your pump-up music on the BPM channel. Your apologetic producer is on the line and gently breaks the news: you don't have the money in the budget for that gorgeous steadicam shot you built into the boards. The steadicam shot that left you so inspired to direct this project in the first place. The buttery smooth eye-pleasing delicacy you were going to build your reel around. Options quickly flood into your brain: You could cash in the 401k, or even worse, call in favors from those famously curmudgeonly, hard-working steadicam operators just to get a shot like the famously long, intricate, and beautiful steadicam shot in Martin Scorcese's "Hugo" below:
Published on Tuesday, December 10, 2013 11:00 AM
Audio Network's Exclusive Look Behind New Commercial Releases
Audio Network is now releasing multiple new albums by a range of artists and composers on Spotify, Apple Music and iTunes every month. This provides a seamless way to discover their tracks where people connect with music most. Head of A&R at Audio Network, Jay Greenwood gives an exclusive look at the idea behind these new commercial releases.
Published on Wednesday, November 15, 2017 11:00 AM
How to Hire the Perfect Commercial Travel Photography and Videography Team
When it comes to traveling long distances, mitigating the stress associated with visually capturing the experience by hiring a commercial video production team is something many people are discovering to be a worthwhile investment. Whether you’re a business owner or manager hosting a retreat or exhibiting at a trade show, or a newlywed couple seeking to capture the precious moments of a romantic honeymoon, bringing along a team of professional photographers or videographers is an essential part of ensuring your focus is right where it needs to be.
Published on Friday, March 11, 2016 2:50 PM
Director/Cinematographer TJ Derry Adopts AJA CION for Commercial Production
In a new spot directed by Toronto-based director and cinematographer TJ Derry, an elaborate photosynthesis experiment proves that Scotts EZ Seed fertilizer helps grass grow almost anywhere, including a basement. Shot on CION at 4K in ProRes 444, with time-lapse footage captured on multiple Canon DSLRs, the spot showcases the beautiful cinematic images from the CION camera on a low light set.
Published on Monday, June 8, 2015 10:34 AM
Get More Attention With Your Commercial Video’s Sound (Plus a DIY Trick)
Audio mixing and mastering is a technical and creative process that gives your narrated commercial video a huge psychological edge on the competition.
Published on Monday, December 12, 2016 2:38 PM
The Art (And Science) of the Interview
Sooner or later, every commercial filmmaker comes across a project that, for one reason or another, requires him or her to conduct an interview. Whether it’s a brand film, documentary, or testimonial, interviews with ‘real people’ (non-actors) bring a unique set of challenges. Most producers know this, and they also know that they ought to prepare for this kind of interview-but how?
Published on Monday, November 28, 2016 1:53 PM
A Guide to Cinematography Drones and the Laws that Govern Them
Thanks to small, high-quality digital cameras, professional and personal drones have completely transformed the production industry, letting filmmakers capture shots that were previously unattainable to non-studio filmmakers. To capture aerial footage a few years ago, you had to either book time in a helicopter containing a professional operator, remote head, and bulky HD camera, or, for lower altitudes, rent the services of a small remote helicopter and operator from a company like Flying-Cam or Coptervision. As you can probably guess, helicopters don’t come cheap.
Published on Wednesday, May 4, 2016 11:00 AM
Give the Gift of Video this Holiday Season
Let’s take a minute to remember what this season is all about. This holiday season, why not give the gift of video? If you find you have some extra time in between the caroling, feasts and family festivities, we have some amazing non-profit organizations that are desperately in need of whatever pro bono skills you can offer. (Would you love to help but have no extra time this holiday? No worries, you can still lend a hand by sharing their mission via social media.) “Christmas is doing a little something extra for someone.” ~Charles M. Schulz
Published on Thursday, December 19, 2013 9:30 AM
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