113 blog posts found matching keyword search for: commercials in Ventura
Best Holiday Commercials on our Nice List
by featured blog contributor, Jeremy PinckertAs professionals in the media industry, we tend to view television and online video advertising with a different set of eyes. But just like everyone else, we too get caught up in the emotion and magic of the season. Here’s the best holiday commercials on our “Nice List” for 2012.#5 Apple + Best Buy “Finding Santa”This ad gets props for incorporating the much-maligned Siri and Maps apps in one boy’s search for Santa and the North Pole. Watch to see one of the best payoff shots of the year in this holiday television commercial created by Wunderman:
Published on Tuesday, December 18, 2012 2:27 PM
Producing Commercials for Some of the Hottest Startups with Red Giant Tools
Red Giant chats with Sandwich Video’s Adam Lisagor (founder, president), Zach Hobesh (head of post) and Jeff Hodges (post coordinator) - here’s what they have to say about producing commercials for some of hottest startups on the scene.
Published on Wednesday, October 11, 2017 10:00 AM
Make Your Dream Video Production Job A Reality With These 5 Tips
As the owner of a creative services firm which has managed over 3,000 productions in my day, I've seen a tremendous amount of resumes and job inquiries come across my desk. On average, I receive between 10-12 per week. At a rough translation, that means I see about 500-600 per year. I'm certainly grateful that there has been this much interest in joining my team but I do have one piercing observation: Landing Your Dream Video Production Job Takes A Little Work!
Published on Wednesday, May 11, 2016 12:45 PM
VariCam 35 Helps Grab Beautiful Images for Financial Spots
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.
Published on Tuesday, June 16, 2015 12:35 PM
Directing Comedy in TV Spots can be a Funny Thing
by featured blog contributor, Jeremy PinckertIf you thought that joke fell flat, welcome to why most people who think they can produce "Funny", at best usually only make "Kinda Cute". Or at worst, make "My Friends Think It's Hilarious." This means you and your friends are the only ones laughing. The even worse version of the last option, "My Mom Thinks It's Hilarious", needs no explanation.Learn tips on how to direct comedy, and get real laughs in the process.
Published on Thursday, February 20, 2014 11:25 AM
How Non-engineers can Deliver Loudness Compliant Audio Faster Than Real-time
Over the past decade, most of the world has adopted some form of loudness legislation for television. This is wonderful news for casual viewers who understandably hate loud commercials, as well as for the Federal Communications Commission (FCC), which received approximately 1,000 complaints and 5,000 inquiries about excessively loud TV commercials between 2008 and 2012. But, for those who work in television post-production, it can complicate matters somewhat.
Published on Friday, July 24, 2020 10:00 AM
Elements of a Commercial Video: How to Get Attention with Storytelling
People love to believe that they are making decisions using complete logic, but that’s not the case. Every decision we make is highly influenced by emotion. That is the biggest reason why commercials that touch our emotions sell. Using these powerful storytelling techniques will help you create commercials that touch on the emotions of your target market, thus increasing sales.
Published on Wednesday, September 25, 2019 10:00 AM
Chips Ahoy, Golden Grahams and Resolve: Color Correcting National Food Spots with Jalal Jemison and DaVinci Resolve
As the lead colorist at BENT Image Lab, Jalal Jemison has it pretty sweet, especially when it comes to grading commercials for Nabisco’s new Ahoy! Extras cookies and General Mills’ Golden Grahams® cereal. BENT Image Lab is a Portland, Oregon based production company and creative laboratory, known for melding art, design and storytelling. It is a place where the brightest ideas are driven with an artist’s passion and realized through the use of cutting edge technology, such as Blackmagic Design’s DaVinci Resolve 9 color correction software.
Published on Monday, March 11, 2013 1:57 PM
Closer Look: Final Fantasy - Keeping Pace at Breakneck Speed
Dedicated to the design of compelling art and technology, Luma Pictures is an Academy Award-nominated creative studio. Formed by a group of artists with divergent interests, but an equal passion for creating standout work, Luma are involved in feature films, commercials and new media. The company’s vast credit list that includes Blockbuster releases such as Dr. Strange, Deadpool, and Prometheus.
Published on Thursday, April 27, 2017 6:30 PM
Buckle Up with POV Shots on “El Diablo” (Thanks to Atomos Shogun)
Crazy Duck Productions is a small video production company with a fairly large footprint. At the core of the company is Chuck Fishbein, Director of Photography and his wife and partner, Senior Producer, Sarah Fishbein. Their lineup of diverse clients includes IHeartMedia, Sony, Hersheypark and Hotels, L’Oreal and the New York Public Library, as well as several well-known fragrance designers and major pharmaceutical companies. Chuck’s New York City stock footage, represented by Getty Images, has appeared in features, commercials and documentaries, worldwide.
Published on Wednesday, August 12, 2015 12:27 PM
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