116 blog posts found matching keyword search for: commercials in Ventura
The Top 6 Reasons Why You Should Attend the 2015 Production Music Conference
Here are a few reasons you should attend PMC 2015! (Taking place September 9th in L.A.!)
Published on Friday, August 7, 2015 2:46 PM
Station22 Helps Showcase the Tom Bradley International Terminal Transformation with Blackmagic URSA
When Westfield Corporation and Los Angeles World Airports (LAWA) wanted to create promotional videos documenting the TBIT’s transformation and showcasing the new terminal, they required an L.A. based production facility that would deliver on the same level of high quality standards. They turned to Noah Clark, owner of Station22, a full service video production and post production company located in Los Angeles offering scripting, storyboarding, casting, shooting, editing, mixing, voice over, color correction and visual effects.
Published on Thursday, July 16, 2015 1:01 PM
How Much Does a 30 Second Video Cost?
I can not tell you how many times I’m asked that question either casually with friends or more often from prospective clients and my answer is usually a very tongue and check, “Well, you can probably find somebody on Craig’s List for about $300 or you can go to an ad agency, staff A-List talent and make a Super Bowl Ad for $20,000,000. Right now you are coming in somewhere in that range.” I'm seeing clients demands for video increasing but they don't always understand what they are purchasing as a creative buyer.
Published on Wednesday, July 26, 2017 10:00 AM
The Method Behind the Mayhem
ADmerica Keynote about changing the insurance conversation.Susan Credle, CCO, Leo Burnett Lisa Cochrane, SVP, Marketing, Allstate.Cochran helped transform Allstate’s marketing & believes she has a responsibility to improve the lives of customers."It’s all about changing the conversation so we are leading it."Back in 2010, Allstate’s “summer campaign ” wanted to inject some life into the company. Something was happening in the world of insurance though - Progressive and Geico was geared towards a younger audience, using humor to commoditize the business. But if you go with the lowest price, you run the risk of being under insured in times of crisis. People didn’t know they weren’t covered. Allstate and Leo Burnett have been partners for 50+ years. Agency concept pitches used to be this big ‘ta-da’ reveal, but now it’s so much more collaborative from the get-go. There’s always a ‘junk board’ up to help with brainstorming ideas. It’s how “Mayhem is everywhere” was born.
Published on Friday, June 21, 2013 2:34 PM
Director/Cinematographer TJ Derry Adopts AJA CION for Commercial Production
In a new spot directed by Toronto-based director and cinematographer TJ Derry, an elaborate photosynthesis experiment proves that Scotts EZ Seed fertilizer helps grass grow almost anywhere, including a basement. Shot on CION at 4K in ProRes 444, with time-lapse footage captured on multiple Canon DSLRs, the spot showcases the beautiful cinematic images from the CION camera on a low light set.
Published on Monday, June 8, 2015 10:34 AM
Improve Your Online Marketing Strategies with Video
In 2018, digital ad spend finally overtook that of traditional media. Before the internet, marketing and PR were very different from one another. They were two distinct entities, and there was very little ambiguity about their roles in business strategy. Marketing dealt with advertising and PR dealt with keeping the company’s image looking good in the press. Today, digital marketing has blurred and softened some of these lines, although marketing and PR are still two different components of a solid business strategy.
Published on Wednesday, August 22, 2018 10:00 AM
How to Direct Non-Professional Actors
We all want to work on films and commercial productions where we have the budget and the creative that allows for casting calls, talent agents and professional actors to deliver inspired performances. But in reality many creative concepts these days call for "real talent," another way of saying using real people vs. professional actors. After years of experience working with and without professional actors as talent, I have found that despite having non-pros as actors, you can still evoke great performances. In fact, when a good directing job is achieved, you may find the real-person performance is the most authentic, from-the-heart acting on camera. And if anything, directing non-professionals is great practice in a more forgiving environment for your directing skills.
Published on Tuesday, March 3, 2015 10:00 AM
Get Sound Advice from Edward Kaufman on Post Production & More
Get insight from our exclusive interview with sound designer, Ed Kaufman on life as a post production pro, tips on how to best make dialogue, music, and audio pieces all fit together and more!
Published on Tuesday, March 31, 2015 9:30 AM
Where Do You Draw The Line?
Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"
Published on Wednesday, November 5, 2014 12:22 PM
5 Insider Tips for Hiring a Qualified Film Crew
Every year, thousands of hopefuls flock to Los Angeles, Vancouver, and New York with a dream to make it big in the film and television industry. We live in a time where every college student with a phone has become a filmmaker. With so many people to choose from, how hard can it be to hire a professional crew for your production?
Published on Tuesday, March 29, 2016 11:00 AM
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