417 blog posts found matching keyword search for: content in Bakersfield
If you don’t have content, you’re nobody. Content defines you and your brand, but creating it can often be an arduous, time-consuming process - the good news though, is it doesn’t have to be. Bring a bit of minimalism into your content creation strategy by incorporating these five content hacks!
The digital landscape has changed a lot in the past decade. People have switched from desktop and laptop to mobile phones and tablets. There are no boundaries when it comes to digital technology. People have plenty of tools to interact with each other.
by Jessica NinScott Donaton, Global Chief Content Officer, Universal McCann and Editor/Publisher, Ad Age UM Studios is the center of content and creativity at global media agency UM, developing and distributing brand stories for such clients as BMW, L’Oreal Paris and Sony Electronics. During one of the “NATPE Talks” session, Scott Donaton, global chief content officer, shares his “10 Commandments” for Storytelling in the Social Age. Discover tips from one of the best content creators at the show and see why content marketing is a business imperative for every brand. "We as a species are addicted to story. If you want to implant a message in the human mind, the best way is to put it in story."
A recent study by HubSpot showed that in-email video leads to 200-300% increase in CTR. It also showed that including a video on a landing page increased conversions by 80%. YouTube has even been cited as growing over 100% every year. These statistics are all the proof you need to know that video is the future of online content.
One of the biggest pressures the production industry faces today is the creation of content. And not just any content...but content that moves and captivates anyone who views it, ultimately pulling them in to the point of no return where they keep returning for more. This type of content is easily digestable and keeps the consumer on his or her toes, always wanting (and expecting) more.
High-quality content is important for a variety of reasons. A key factor in successfully building an audience and increasing revenue, virtually all businesses today rely on content creation to fuel growth and consumer engagement. If you find yourself in a situation where perhaps customer conversations have plateaued, or are struggling to make sales, you might want to evaluate your content strategy.
Content is easy to create. All you need to do is throw some words on a page and you’re done. No thought, no time, no attention. While I will agree that this is a form of content, I would suggest that as it relates to branding your business on the Web there is also no reason for it to exist. What does work is quality.
There’s a lot of buzz around virtual reality at the moment and consumer’s expectations are high. In a recent Vicon industry survey 28% of respondents stated that high quality content was important to ensuring a good VR experience. For VR to really take off, the industry needs to address challenges such as improving the development of accessible and high quality content.
Hacks cost the media and entertainment industry hundreds of millions of dollars in unrecoverable asset monetization and many professionals could potentially lose their job and even careers as a result of these significant losses. Sony Pictures, HBO, Netflix have all suffered from stolen content and major losses. Today, media facilities all over the world are looking at ways of preventing hacks and securing their lucrative content.
Video content appeals to brands because it increases engagement on social media while boosting traffic to websites and increasing conversions. Producing original videos can be labor-intensive, though, and smaller companies may avoid video production due to lack of time or creative talent. The good news is that you can use content you’ve already created to produce high-performing videos.