121 blog posts found matching keyword search for: knowledge in North Falmouth
How to Navigate the Many Landmines of College Sports Production
College sports production is a unique beast. Since schools’ athletic programs (especially football) are often one of their biggest revenue sources, the stakes are high. Meanwhile, during every on-field play or off-field interview, athletes and coaches have scholarships and future career prospects to consider. Anyone on the sidelines behind a camera or a microphone needs to know how to navigate those political dynamics, have superb technical production skills, and maintain up-to-date knowledge of the sport they’re covering. Any misstep could mean an unfilmed play, a botched interview, or a damaged relationship. For the scoop on navigating the many landmines of college sports production I talked to Gwen Brown, who spent over a decade in sports production. Often, she was the only woman on the line, on the sidelines, in the locker room, or in the sports section at the newsroom. Here are the lessons about navigating college sports production she learned the hard way so you don’t have to.
Published on Thursday, June 1, 2017 11:00 AM
Lessons Learned: First Impressions for New Sound Mixers
I'd like to take a couple of minutes to run down a few tips for new location sound mixers. These are observations learned in over more than 30 years in both broadcast and location sound. These are not technical tips. Rather, they are lessons that I've received that made me a more professional, team oriented and in demand mixer.
Published on Monday, October 12, 2020 10:00 AM
How to Keep Your Crew Mentally, Physically and Financially Balanced on the Job
Your team is the backbone of the set and, like our actual backs, it’s important to keep them healthy. If they begin to suffer due to physical, mental or financial issues, then the production will equally suffer. For those old-school thinkers who believe employees are replaceable if they begin to have issues, you will spend more hiring new employees. Training and bringing replacements up to speed is time-consuming, so investing a little extra into your current employees will save money in the long run. Plus, happy employees are more effective, efficient and loyal.
Published on Friday, May 25, 2018 10:00 AM
Hire In-House or Outsource to Freelancers?
As a business owner, I’ve been on all sides of this issue. When deciding whether to hire staff or contract with freelancers, one answer will not fit all companies or situations. However, there are factors to think about with each category.
Published on Wednesday, December 6, 2017 9:30 AM
Entertaining Safety: The Entertainment Technology Pro’s Guide to Insurance and Risk Management
Entertaining Safety: The Entertainment Technology Professional’s Guide to Insurance and Risk Management is a comprehensive reference guide that covers the intricacies of insurance policies and general occupational safety, tailored specifically to the needs of entertainment technology/production pros. Entertaining Safety will help even veteran business owners familiar with insurance understand the finer points of protecting their businesses, employees, and the people who enjoy the events their organizations help bring to life. In a nutshell, it will provide production pros with the roadmap to help achieve three major objectives in risk management.
Published on Friday, December 6, 2013 10:15 AM
5 Reasons You Should Hire A Video Production Agency For Your Brand Videos
If you’re looking for a great way to get your brand noticed when you’ve decided that you want to create videos either for use on social media channels or to run a commercial lot on television, you are going to want your videos to look good.
Published on Wednesday, January 8, 2020 10:00 AM
6 ways GE Lights Up Content Marketing
Everyone knows Thomas Edison and the invention of the light bulb and the creation of the company we know know as a household name, General Electric. We recognize light bulbs, appliances and their work with creating power generation technology and many other accomplishments. But have they ever been thought of as a content marketing powerhouse?
Published on Wednesday, September 16, 2015 9:00 AM
Why and How Savvy Marketers Harness the Power of VR
Still putting off adopting virtual reality (VR) as part of your marketing campaigns? Don’t. VR isn’t a passing fancy. In fact, when wielded correctly, this emerging tech can be an invaluable tool, providing a limitless landscape on which progressive marketers can make an indelible mark.
Published on Wednesday, August 17, 2016 11:25 AM
3 Super Effective Ways to Improve Your How-To-Videos: Get Started Today
Online video has exploded in recent years. Thanks to mainstream platforms like YouTube, millions of videos are now available at the touch of a button. With over one billion users on YouTube alone, there’s a huge potential to reach people with your content.
Published on Monday, December 19, 2016 8:59 AM
Why Do I Need a Video Production Company for My Project?
In 2020, using video is one of the best ways to reach your audience. Whether it is for marketing or relaying information, video can help you to translate your message in a powerful way. The other downside to video is that it can also hurt your project when done incorrectly. This is why it is important to understand what makes a successful video, and how to get it done.
Published on Monday, July 6, 2020 10:00 AM
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