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It’s hard enough to find a great job in video production, even with the best resume. Up to 90% of all US employers, including all the major motion picture and TV studios, use a computerized ATS (applicant tracking system) to screen resumes. An employer may use this technology to select the 50 best resumes from a field of 1,000. Hiring executives then spend as little as 6 to 10 seconds scanning each resume to select the best five candidates. Those individuals are contacted for phone interviews and eventually for face-to-face interviews.
Need to film a commercial? Need it to look professional? Rather than seeking out external locations, consider shooting the video inside of your home or apartment. This controlled environment can make the production process easier on yourself, your talent and the overall organizational process.
These 10 tools are for those who want to enhance their awesomeness in their video production and/or want to uphold a professional video service for clientele. These aren’t just 10 things that maybe you should check out sometime, think of them as part of your “Video Kit”. If you want to be the video pro who’s confident and ready to go when asked to do a job, then you need to have some things in place. Before going “out there,” you should set up the resources you need in a way so they’re accessible at all times.
Below are 10 helpful hints on maximizing your exposure and boosting your business in the industry.
When working on a video project, for fun or for a client, it is always a good idea to start the process by drafting a script. A script will give you the structure necessary to turn that single daunting project into multiple smaller, and more digestible goals. It also helps you and your team to stay on track while out on shoots. And as a big added bonus, it shows your clients that you are organized and prepared.
Your average VR project requires a lot of complicated equipment, a number of complicated steps, and a co-ordinated, full on team effort. In the distant future - think ‘flying cars and robot butlers’ distant - you may well be able to shoot 360 VR films on your iPhone (or future equivalent). For now, the process involves more than just reaching into your pocket and whipping out your phone.
A bad video, just like a business card, will decrease your customer base and your image. If your video looks cheap, then what will the customer think your products or services are like? Video is a direct reflection of your business and its quality and trustworthiness. Video marketing is a make or break moment for image. The best marketing is always a work of art. Consumers know this.
The LiveU Solo delivers when it matters the most. In game, live and with no loss of continuity! And continuity is so important. I thought about that as I was getting ready to shoot a couple of important basketball games. I should say very important games since it was going test it out for my daughter’s team. No pressure!
I was a bit skeptical when I saw Production Bot, the portable live broadcast studio, earlier this year at the NAB Show. I'll admit that I'm an old school Technical Director and set in my thoughts as to what a switcher was and what a switcher should be. But, I'm always looking for new and exciting gear to make live production easier. Assistant Technical Director and Production Bot guru Nick Walsh showed me the ins-and-outs of the Production Bot Switch 8 — and I must say I'm pleasantly surprised by what this little switcher can do.
Before you start creating marketing videos to grow your business, you want to make sure you avoid common mistakes that will certainly hurt your results. I’ve overseen the creation,optimization, and publication of thousands of web videos for business owners and entrepreneurs in professional services.