164 blog posts found matching keyword search for: marketing video in Glendale
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.
The digital landscape has changed a lot in the past decade. People have switched from desktop and laptop to mobile phones and tablets. There are no boundaries when it comes to digital technology. People have plenty of tools to interact with each other.
We’ve discussed before how video marketing is the best way to build your brand and heighten your exposure. It allows you to share your story, inform your audience and educate viewers all while keeping their attention and increasing SEO. Because of this, video marketing content is everywhere. You see them in paid ads, explainers, landing page videos, and branded content.
We all know how powerful a creative video can be. But how do you build the right infrastructure AND the right team to tell your stories in a fresh, compelling way?
ReelSEO has been publishing news, views and tips at the fore front of Video Marketing for over 5 years and there’s no question that it’s founder Mark Robertson’s knowledge and standing in the video marketing industry is highly regarded by his peers. So it’s no surprise that he is being supported by some of the brightest and best experts at his ‘Reel Video Marketing Summit' to be held on the 26th July 2013 in San Francisco.The schedule for the day is focused on ‘The Life of a Successful Video Marketing and Advertising Campaign’ and will be kicked off with a keynote by Suzie Reider - Director of Media Solutions at Google. No one knows the ins and outs of YouTube brand marketing better than Suzie!
Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions.
Let’s take a minute to remember what this season is all about. This holiday season, why not give the gift of video? If you find you have some extra time in between the caroling, feasts and family festivities, we have some amazing non-profit organizations that are desperately in need of whatever pro bono skills you can offer. (Would you love to help but have no extra time this holiday? No worries, you can still lend a hand by sharing their mission via social media.) “Christmas is doing a little something extra for someone.” ~Charles M. Schulz
In 2018, digital ad spend finally overtook that of traditional media. Before the internet, marketing and PR were very different from one another. They were two distinct entities, and there was very little ambiguity about their roles in business strategy. Marketing dealt with advertising and PR dealt with keeping the company’s image looking good in the press. Today, digital marketing has blurred and softened some of these lines, although marketing and PR are still two different components of a solid business strategy.
Embedded videos and live streaming offer myriad opportunities to realtors looking to amplify their online marketing strategy, allowing enterprising real estate professionals to post everything from tutorials to virtual tours. Video provides shareable, click-friendly content across platforms, ideal for realtors looking to build an integrated social media presence. And these days, you can shoot professional-quality video segments on a small digital camera - or even your phone! In this post, we’ll look at some inventive ways you can create original video content.