203 blog posts found matching keyword search for: marketing in Norristown
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
The digital landscape has changed a lot in the past decade. People have switched from desktop and laptop to mobile phones and tablets. There are no boundaries when it comes to digital technology. People have plenty of tools to interact with each other.
Let me guess, you are the tech savvy, creative type, and an expert in social media. You are here because you are in a bit of a predicament. You already know that to keep up with today’s fast-paced tech trends on your website and social media channels, you need one of those eye-catching explainer videos.
As anyone who’s ever worked on a movie knows, there’s a lot that goes into it. The average person usually has no idea what it takes to create a good film. Filming, acting, and production are just the beginning, of course. Filmmakers need help with financing, producing, promotion, and marketing.
Storytelling is a major part of the entertainment business, and movie production relies heavily on marketing and media that tells captivating stories to promote movies and other mediums. For success in this industry, it’s essential that professionals develop storytelling skills that effectively engage and capture audiences.
We’ve discussed before how video marketing is the best way to build your brand and heighten your exposure. It allows you to share your story, inform your audience and educate viewers all while keeping their attention and increasing SEO. Because of this, video marketing content is everywhere. You see them in paid ads, explainers, landing page videos, and branded content.
In 2018, digital ad spend finally overtook that of traditional media. Before the internet, marketing and PR were very different from one another. They were two distinct entities, and there was very little ambiguity about their roles in business strategy. Marketing dealt with advertising and PR dealt with keeping the company’s image looking good in the press. Today, digital marketing has blurred and softened some of these lines, although marketing and PR are still two different components of a solid business strategy.
ReelSEO has been publishing news, views and tips at the fore front of Video Marketing for over 5 years and there’s no question that it’s founder Mark Robertson’s knowledge and standing in the video marketing industry is highly regarded by his peers. So it’s no surprise that he is being supported by some of the brightest and best experts at his ‘Reel Video Marketing Summit' to be held on the 26th July 2013 in San Francisco.The schedule for the day is focused on ‘The Life of a Successful Video Marketing and Advertising Campaign’ and will be kicked off with a keynote by Suzie Reider - Director of Media Solutions at Google. No one knows the ins and outs of YouTube brand marketing better than Suzie!
Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions.
No matter how big or small the project, after producing any film it’s essential to give it the best chance for success as possible via a well thought-out online marketing campaign. The internet has provided a fantastic tool for anyone to promote work. It allows you to reach a potentially wider fan base than any other platform.