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While keeping warm in Miami at NATPE this week, we thought we'd share a quick interview with Wayne Scholes, CEO and Chairman of Red Touch Media. He is a panelist on the Platforms Accelerated track at NATPE, titled "Let’s Make a Deal: Trading Premium Content for User Data," a topic he can delve into deeply, in addition to talking about his insight/outlook on the digital content industry.Get insight on the entertainment and technology industries, recent content distribution deals & more.

by Nina StreichThe panel opened with the question, “Has old media died off?” and the interesting factoid that social media has now exceeded porn as the most used aspect of the internet.All the panelists agreed that the distinction between old and new media is shrinking. Mina Seetharaman (MS) said that everyone used to think of TV as old media but now all media - new or old - goes through a pipe.

Storytelling is a major part of the entertainment business, and movie production relies heavily on marketing and media that tells captivating stories to promote movies and other mediums. For success in this industry, it’s essential that professionals develop storytelling skills that effectively engage and capture audiences.

The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never have seen the light of day several years earlier.

COPA90 is the largest independent football media business in the world, reaching over 100 million people across a multitude of online platforms and social media channels. With a unique brand of fan-centric content, COPA90 has become the hub for a global football-obsessed youth culture that is driving the exploding popularity of the sport. According to the Nielsen World Football Report released just before the 2018 World Cup in Russia, “the global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors.”

Flash memory is finding increased use in client and enterprise applications because of its higher performance compared to hard disk drives. As the $/GB price of flash memory declines these applications are increasing. For professional media and entertainment projects dealing with higher resolution and higher dynamic range workflows, performance matters. We will look at developments in flash memory in digital media content capture and creation, post production, content distribution and even in archiving.

The introduction of new technology can bring a combination of benefits and challenges for both manufacturers and customers. For instance, the shift towards digital-file based systems has sped up processes, multiplied creative options for production tools, and enabled collaborative workflows that would not have been achieved with film or tape. Even though broadcasters now have the ability to capture more media than ever before, this movement has brought new challenges to storage and asset management retrieval.

Based in Sun Valley, Idaho between the Sawtooth and Smoky mountain ranges, production company Idarado Media is perfectly located to capture the thrill of the great outdoors against breathtaking views of the surrounding unspoiled landscape. Founder and DP Cory Smith founded the company after 15 years at performance sunglasses and goggles maker Smith Optics.

You’re a filmmaker, a band, a special effects producer, a virtual reality game designer, a vlogger or rapper and you’re looking to rent a sound stage, a green screen or a recording studio for your project. Many creative and artistic people know what they want their finished product to look like and are thinking about going to a media studio to make it perfect.

“Well, this looks like things are getting worse,” Definition 6’s Manhattan-based chief engineer, Luis Albritton, recalled nearly a year later. Like almost everyone worldwide, Definition 6, a digital and creative services company with offices split between New York and Atlanta, was staring into the reality of a widespread pandemic shutdown. The future of their enterprise relied on their teams being able to keep working.