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Recently, I was contacted through ProductionHUB to shoot a VR video tour for Lima Corporate, an international, cutting edge medical device manufacturer and 3D printer. The facility is connected to NYC’s Hospital for Special Surgery (HSS). Lima’s engineers work directly with HSS surgeons to 3D print titanium medical devices, which help patients regain lost physical mobility. I was excited for the opportunity, but there was one caveat—we were in the middle of the Covid-19 pandemic lockdown.

In the words of the late great Jerry Garcia and The Dead, “What a long strange trip it’s been.” Truer words have never been spoken. But the question(s) still remains, Where are we (our beloved industry) in terms of actually working? Is it safe or not safe? Consistent production is still a moving target. Even as we speak, some if not all of Los Angeles based productions have been shut down again, and the NCAA has just announced they are conducting the Mens’ Division One basketball tournament in a bubble in Indianapolis.

As we've all been living (and navigating) these difficult past few months thanks to COVID-19, we wanted to reach out to our incredible featured profiles to find out what they've been up to, their thoughts on the industry and how they've actively shifted their business during this time.

Virtual reality (VR) has slowly been coming into its own in the last several years. These days, anybody can buy a VR headset compatible with a smartphone and dive into an immersive game experience. VR isn’t just for gaming anymore, however-it’s also making a splash in several industries. It’s a growing market, and with 685 VR startups diligently advancing the technology, the VR market is expected to be worth about $30 billion by 2020. So what’s the next step for VR? Most likely, we’ll see a shift in the number of industries that begin to focus on using VR.

According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.

Large production companies have access to state-of- the-art technology, teams of professionals, and a wide customer base. As a small production business, you want to avoid competing with larger companies and focus on your strengths. Smaller, service-based event management or production businesses can offer personal, quality customer service unmatched by their bigger competition.

Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with profit enough to invest in new opportunities. Service companies mostly conduct business in a buyer’s market, which means making the right cuts and investments prior to a change in the economic tide can mean the difference between success and failure.

How often do you carry cash around these days? Do chip cards irritate you by increasing your transaction times? Wouldn’t it be easier to just carry your phone and leave your wallet at home? Many Americans are beginning to switch from more traditional methods of payment in favor of convenient mobile payment options. In 2015, $214 billion was spent in mobile payments, and that number is growing steadily each year, proving that companies should be paying attention to customer’s new payment preferences. You may not think that revamping your payment options is a priority for your production company, but it’s something you may want to consider for these 5 reasons.

The domination of video has made it an exciting time to have a hand in the production industry. As we head into 2019, emerging technologies are beginning to disrupt the way we create and consume content. New gear, formats, and expectations are setting the stage for mini-revolutions across business and media. We have already begun to see the first signs of where things are headed- some to be expected and others more surprising.

Rooster Teeth’s Director of Broadcast, Patrick Salazar. An Austin, TX-based production company, Rooster Teeth makes podcasts, animated shows, live action shorts and series, redefining what it means to be a “broadcaster” with its Austin and Los Angeles studios broadcasting content across a multitude of platforms, reaching more than 45 million viewers – its YouTube channel alone has 9.53 million subscribers.