227 blog posts found matching keyword search for: product
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale social art and wine experience, on an unprecedented promotion bringing fans closer than ever to their favorite characters. Learn how to gain a product placement partnership that works for your company and demographic.
Changes in the Lighting Industry: An In-Depth Look with Mike Jones, Manager, Product and Sales at ARRI
Mike Jones, Manager, Product and Sales at ARRI, gives a glimpse into his start in the industry, current lighting trends and how much the industry has changed since he started his career.
AJA's Director of Product Marketing, Bryce Button, goes in-depth about FS-HDR and how it's used in the production space today.
How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an eye on your home from via your smartphone. It’s a crowded market, so we had to find a way to portray the unique features of the product in a family-friendly manner. Let’s look at some of the pre-production and production challenges I encountered.
With so many jaw-dropping gadgets at CES this year, it was tough narrowing it down to our 5 favorites, but we did it... without walking off stage. *ahem* What do you think was the hottest product showcased at CES 2014 last week?
The making of a game cinematic is a large undertaking, but the end results are fruitful to creating interest in a video game. Without a cinematic it is very hard to generate the desired customer anticipation for an upcoming release. The art and elements of the cinematic are inspired by the game, but It’s more akin to a promotional short film or commercial, rather than an exact example of the finished product.
Trying to find the perfect lighting product or angle when on set can be a challenge, and making sure everything looks crisp on screen is an obvious essential. With so many lighting products out there, we had to find out why Nila LED lights are the go-to lights in our industry. We were able to catch up with industry lighting pro and President/CEO of the company, Jim Sanfilippo, who shares some pretty good reasons as to why their lights rock. Which lights do you prefer to use on set?
Virtual Reality has made a lot of progress working into the production cycle. The ultimate goal is to then get the show or product to the end user. Setting up for the production of a VR program, whether being live-streamed or recorded, takes on some challenges that are different than traditional production.
PADCASTER PRODUCT TOUR from Manhattan Edit Workshop on Vimeo.Q: So, what exactly is The Padcaster? A: The Padcaster is a rugged iPad case turned mobile production studio that transforms your Apple tablet into an all-in-one moviemaking machine. This sturdy, customizable case lets videographers attach lights, mics and other filmmaking accessories and enhancements to the iPad. Paired with the Lenscaster, the combo takes the iPad from ordinary tablet to high-tech production device. Q: How did you come up with the idea for such a product? Was there an exact moment when the lightbulb went on and you thought of creating this device? A: When I saw that you could shoot HD video, edit it and upload it to almost anywhere (YouTube, Vimeo, CNN ireport, FTP) all on the iPad. It was faster than anything I’d ever seen and something literally clicked. It turned out to be a hernia, but while I was in surgery, I got the idea for the Padcaster. (OK, not that last part.)
When shooting video, the lighting you choose sets the stage for the actual content - though most viewers may not be consciously aware of the lighting choices you’ve made, they react to light on a subconscious level. Lighting can be used to give the viewers subtle cues about where the scene is taking place, or to create an emotional response to what’s happening. In commercial shoots, lighting choices also ensure that the product and/or models are presented at their absolute best.