7 blog posts found matching keyword search for: production facility integration in Lakeland
Why would a non-profit want to invest in video or motion content? We all know that quality video costs money and that non-profits have limited funds. What would encourage them to make this sort of costly investment? Partnering with a global reaching yet locally-owned multimedia production facility that stays plugged into their community can be an untapped resource for non-profits.
Smaller Productions Receive a Bigger Infrastructure Boost with the Introduction of Single-Node Storage Solutions
Like other market segments, the motion picture and video production industry is dominated by smaller productions and facilities. Until now, the only option for this portion of the market to take advantage of the performance, fault-tolerance and ease of management of a modern scale-out storage platform was to invest in a storage cluster consisting of three storage nodes and at least one metadata controller. While this configuration is ideal for mid- to large-sized productions, the typical 96TB capacity of the smallest three-node cluster was often far beyond the requirements and financial means of smaller facilities and media shops.
As recently as a couple of years ago, it was generally thought that immersive formats such as Dolby Atmos can only be used on big studio productions. Now, this is not necessarily true. Here’s a story of how a short passion project grew into a full-blown Hollywood production and how using Avid Pro Tools native support for Dolby Atmos allowed us to push the boundaries on a proof of concept.
What’s the difference between backing up content and archiving it? Does it really matter? People use the terms interchangeably at times, but there are key distinctions in how these technologies protect and preserve content that can have a big impact in media workflows, including their potential to conserve storage capacity.
Today’s reality TV productions are ambitious in their size and tight broadcast schedules, requiring a multitude of impressive engineering feats. When not tracking every move of a housewife, psychic medium or celebrity, other shows such as Hell’s Kitchen, America’s Got Talent or The Voice closely follow the progress of contestants and are broken up into segments: the documentary portions that tell the back stories of contestants, the behind-the- scenes shots that show the contestants preparing for the competition, and then the (sometimes live, sometimes not) actual competition portion itself.
Everything changes and television is no exception. Online is the new television. The amount of time people spent consuming only video each day jumped 23.3% in 2015 and is set to increase by a further 19.8% in 2016. Advances in technology only boosted this trend with increases in mobile video performance and storage capacities.
Is this not a great business to be in? Hard to believe not to long ago that the 2017 NAB was wrapping up. Officially, the National Association of Broadcasters tabbed the attendance at 103,443. Which after twenty something NAB shows sounds and feels about right. But before we get into some of the cool new products we looked at, some perspective and analysis is definitely in order.