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Embedded videos and live streaming offer myriad opportunities to realtors looking to amplify their online marketing strategy, allowing enterprising real estate professionals to post everything from tutorials to virtual tours. Video provides shareable, click-friendly content across platforms, ideal for realtors looking to build an integrated social media presence. And these days, you can shoot professional-quality video segments on a small digital camera - or even your phone! In this post, we’ll look at some inventive ways you can create original video content.

There are two audiences for your real estate videos, Buyers - people looking to purchase a new home, and Sellers - people looking for an agent to potentially sell their home. There is a very wide range of production cost and complexity to create stunning real estate video, but you need to ensure that you are marketing to both audiences. The best video will in combination sell a home for the most money, and attract future clients who will pay the best premium fees to you.

Before you start creating marketing videos to grow your business, you want to make sure you avoid common mistakes that will certainly hurt your results. I’ve overseen the creation,optimization, and publication of thousands of web videos for business owners and entrepreneurs in professional services.

It used to be that people consumed primarily written content whether newspapers, magazines, blog posts, or online publications.

If it feels like everyone is jumping on the Virtual Reality / 360-video Hyperloop that’s because the consumer market has hurdled from zero to roughly six million units in just a few months. You can thank the casual and hard-core gamers who comprise a majority of the VR population but, while non-gaming adoption is light, platforms like Facebook and YouTube are taking it seriously.

The city of Alpharetta, Georgia is on a mission to rebrand itself. Not to its own inhabitants, but to outsiders who aren’t familiar with the city and what it has become. Suburbs aren’t traditionally viewed as hip hubs for tech companies, cultural events, nightlife and more; those distinctions are generally relegated to their urban counterparts. In Alpharetta’s case, however, this distinction couldn’t be further from the truth.

For many virtual reality (VR) may seem as if it’s only just been invented. However, the history of VR dates back a lot further than you might have imagined.

More businesses are leveraging technology than ever before. As the world went online during the pandemic, companies scrambled to stay relevant and visible. Many of them turned to social platforms, streaming services and invested heavily in digital media. Turns out, that wasn’t only the right move, it was one with staying power.

According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." While this controversial factoid seems to smack of Donald Trump-esque hyperbole, the power of online video for marketers is undeniable:

The massive development in technology, huge internet penetration, and expansion of social media platforms are the factors contributed to the evolution of live streaming platforms. With live streaming solutions becoming affordable and more accessible, there has been a shift in the way common internet users engaged with videos. The newest trend is not just videos but live videos.