62 blog posts found matching keyword search for: rental in Santa Barbara
Here's something you're going to learn in film if you haven't already: NOTHING goes as planned. If things go 80% according to plan, you may just be working in a big-budget Hollywood studio! Or not; things don't go as planned for the "big dogs" either — consider Apocalypse Now. I work with many productions in South Florida with Moving Picture Rental — and if anywhere is unpredictable, it's Florida. Here are some things I've learned along the way.
Making any kind of film is time consuming and expensive. A large part of the cost comes from buying, or more realistically for a student crew with just a handful of people, renting high quality equipment. Not least because insurance could make the rental prohibitively expensive.
AbelCine recently completed a build-out of their new location in Brooklyn’s Industry City. The 44,000 sq ft facility encompasses a sales showroom, rental facility, training theater, tech services center, community areas, and a development center. With an Open House planned for February 10, ProductionHUB caught up with Pete Abel, CEO; Mike Nichols, Business Development Manager; and Jeff Lee, National Training Manager, to learn more about the new space.
When shooting video, the lighting you choose sets the stage for the actual content - though most viewers may not be consciously aware of the lighting choices you’ve made, they react to light on a subconscious level. Lighting can be used to give the viewers subtle cues about where the scene is taking place, or to create an emotional response to what’s happening. In commercial shoots, lighting choices also ensure that the product and/or models are presented at their absolute best.
The audiovisual market is poised for a sharing economy “takeover.” The AV market alone generates $91 billion a year, and is projected to be a $114 billion by 2016 (infoComm). Virtually every industry relies on AV technologies to facilitate and support communications, entertainment, and other related services. It is only a matter of time before the sharing economy approach infiltrates and transforms the AV industry by offering convenience, efficiency, expanded choice, social interaction, competitive pricing and other benefits. Some early players are already introducing the sharing economy idea to the AV Industry:
It’s a lasting dilemma for film crews, production houses, and freelance camera people: Do I buy camera equipment or rent gear on a case-by-case basis? You may purchase the latest and greatest only to find it sitting on the shelf when the next best thing replaces it a month later. We talked to Pierre Habib of Dunia Films to take some of the mystery out of renting camera equipment.
AbelCine recently hosted an Open House at their Burbank facility to celebrate its renovation and expansion. An estimated 300 people attended throughout the day, participating in seminars, chatting with AbelCine’s technical specialists and staff, and networking with colleagues.Over the course of the day, AbelCine’s brand new theaters were packed for free technical seminars on a variety of topics, including ARRI Cameras & Accessories, Sony Super35 Camera Systems, Canon Cinema EOS, and the Phantom Flex4K. Cinematographer and director Sony Behar teamed up with AbelCine’s Andy Shipsides for a presentation on “Choosing the Right Camera.”
In what can be a fickle industry, establishing yourself as a leader in the world of photo production is no small feat. Having paved the way for the photo industry in Brooklyn over ten years ago, Fast Ashleys Studios has grown to become the premiere Photo/Video Studio in the borough. As the studio scene in Williamsburg has boomed, Fast Ashleys has maintained its place as the original mecca for cutting edge photographers, worth making the trek from Manhattan. We asked Studio Director, Michael Abrego, the keys to sustaining a successful studio.
The release of full frame cameras like ARRI's LF, RED’s Monstro, Canon’s C700 and Sony’s VENICE has made it clear that the future of cinema is headed toward larger sensor sizes. Of course, we have been shooting full frame video ever since the Canon 5D Mark II. But it’s only recently that high-end cinema camera manufacturers have brought larger sensor cameras to the market.
The first day of shooting is always an exciting time for cast and crew, but it wouldn’t be possible without the months of pre-production that brought everyone to the set. You’re probably familiar with Edison’s quote about genius being 1% inspiration and 99% perspiration. Think of production as 1% realization and 99% preparation.