108 blog posts found matching keyword search for: social content
by John PokornyPanelists:Daniel Danker, Chief Product Officer of Shazam Dan Biddle, Head of Broadcast Partnerships, Twitter UK Matt Millar, CEO, Tellybug Steve Godman, IMI MobileDaniel Danker: (Left BBC for a career with Shazam)Most people don’t realize Shazam is 10% of all digital music sales in the world right now; and 70 million people a month are using it. It’s a super simple setup. I came on board to grow Shazam for the TV area of the company. Did you know 80% of users Shazam television? It’s not just about pulling your phone out at a Café or nightclub when there is a song you don’t recognize. It is being utilized for a lot more. All of this prompted me to ask a question that is pretty unpopular:“When it comes to second screen, have we been trying to solve a problem that doesn’t really exist?”
Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re seeing social media playing a much more prominent role. Broadcasters are using interactivity to their advantage, getting profound and valuable feedback from their audience and engaging with them to leverage multiscreen interaction.
In today’s world, social media is constantly exploding with new posts and updates. Facebook alone has 1.13 billion active users each day! While the goal of social media marketing is to stand out from the crowd, that is far easier said than done. In many cases, professionals will recommend images to boost your social engagement, but have you tried using videos?
The digital landscape has changed a lot in the past decade. People have switched from desktop and laptop to mobile phones and tablets. There are no boundaries when it comes to digital technology. People have plenty of tools to interact with each other.
by Jessica NinScott Donaton, Global Chief Content Officer, Universal McCann and Editor/Publisher, Ad Age UM Studios is the center of content and creativity at global media agency UM, developing and distributing brand stories for such clients as BMW, L’Oreal Paris and Sony Electronics. During one of the “NATPE Talks” session, Scott Donaton, global chief content officer, shares his “10 Commandments” for Storytelling in the Social Age. Discover tips from one of the best content creators at the show and see why content marketing is a business imperative for every brand. "We as a species are addicted to story. If you want to implant a message in the human mind, the best way is to put it in story."
We recently spoke with Director, Editor and Creative Tony Gallardo about using DaVinci Resolve 15 Public Beta on several upcoming social media spots for Copper Gel pain reliever. For the project, Tony used DaVinci Resolve 15 extensively for editing, sound design, Fusion (to add titles) and color grading/finishing.
A recent study by HubSpot showed that in-email video leads to 200-300% increase in CTR. It also showed that including a video on a landing page increased conversions by 80%. YouTube has even been cited as growing over 100% every year. These statistics are all the proof you need to know that video is the future of online content.
One of the biggest pressures the production industry faces today is the creation of content. And not just any content...but content that moves and captivates anyone who views it, ultimately pulling them in to the point of no return where they keep returning for more. This type of content is easily digestable and keeps the consumer on his or her toes, always wanting (and expecting) more.
High-quality content is important for a variety of reasons. A key factor in successfully building an audience and increasing revenue, virtually all businesses today rely on content creation to fuel growth and consumer engagement. If you find yourself in a situation where perhaps customer conversations have plateaued, or are struggling to make sales, you might want to evaluate your content strategy.
Our agency, Big Leap, has the pleasure to work with a variety of clients in a wide array of industries. One of our clients, Extra Space Storage, deals with self storage units. As you’d guess, self storage is a great industry for new, exciting content. You can write about packing boxes, storing antiques, how to have an easy move, umm…and how to pack more boxes. Okay, so it’s not the most exciting industry for which to create content.