51 blog posts found matching keyword search for: social platforms
With “disruption” being used as common vernacular to describe the television industry, how do content creators, advertisers and consumers move through this ever-changing environment? Is it streaming services driving micropayment models or gaming box aggregators letting us choose multiple services to consume? How will content consumption be impacted with a la carte behavior models driving the audience to new personalized viewing solutions? Who’s got the straight dope on this trend (if it even IS a trend yet)? Our panel does, and they share it with you in a “must see” session!
by John PokornyPanelists:Daniel Danker, Chief Product Officer of Shazam Dan Biddle, Head of Broadcast Partnerships, Twitter UK Matt Millar, CEO, Tellybug Steve Godman, IMI MobileDaniel Danker: (Left BBC for a career with Shazam)Most people don’t realize Shazam is 10% of all digital music sales in the world right now; and 70 million people a month are using it. It’s a super simple setup. I came on board to grow Shazam for the TV area of the company. Did you know 80% of users Shazam television? It’s not just about pulling your phone out at a Café or nightclub when there is a song you don’t recognize. It is being utilized for a lot more. All of this prompted me to ask a question that is pretty unpopular:“When it comes to second screen, have we been trying to solve a problem that doesn’t really exist?”
Learn the social media secrets of top networks at Lost Remote- The NYC Show, April 24 in New York City. Executives and professionals from HBO, NBC News, CNN, The CW, MTV, Bravo, and USA Network will address attendees on the importance and future of social TV.
Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re seeing social media playing a much more prominent role. Broadcasters are using interactivity to their advantage, getting profound and valuable feedback from their audience and engaging with them to leverage multiscreen interaction.
In today’s world, social media is constantly exploding with new posts and updates. Facebook alone has 1.13 billion active users each day! While the goal of social media marketing is to stand out from the crowd, that is far easier said than done. In many cases, professionals will recommend images to boost your social engagement, but have you tried using videos?
By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all consumer internet traffic in 2018. According to a recent study by AOL Platforms, YouTube converts more customers than any other social platform. the volume of video creation and consumption will only continue to grow significantly over the years, which implies the video production industry will be quite busy.
COPA90 is the largest independent football media business in the world, reaching over 100 million people across a multitude of online platforms and social media channels. With a unique brand of fan-centric content, COPA90 has become the hub for a global football-obsessed youth culture that is driving the exploding popularity of the sport. According to the Nielsen World Football Report released just before the 2018 World Cup in Russia, “the global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors.”
Over the past year, we’ve seen video play a growing role in inbound marketing strategies, aided by social media companies adding new video capabilities to their platforms. Twitter, for example, launched video autoplay to its feeds, Facebook gave advertisers the option to buy video ads, and live streaming video through Periscope became an overnight sensation.
Embedded videos and live streaming offer myriad opportunities to realtors looking to amplify their online marketing strategy, allowing enterprising real estate professionals to post everything from tutorials to virtual tours. Video provides shareable, click-friendly content across platforms, ideal for realtors looking to build an integrated social media presence. And these days, you can shoot professional-quality video segments on a small digital camera - or even your phone! In this post, we’ll look at some inventive ways you can create original video content.
Keeping up with fan expectations for game day broadcasts can be challenging. Beyond the action on the field, viewers anticipate an immersive, fast-paced and entertaining experience that engages them across multiple media platforms.