87 blog posts found matching keyword search for: sports video in Tyler
There is no doubt about it: a lot of people love to watch sports. Viewership for the NFL alone was up 5% in 2018. That rising number also translates into increased production opportunities for all of us. But who is booking these productions and how are they getting the job done?
There is no secret. We are now living in an age where fan acquisition is at our fingertips. Sports audiences have become hungrier and more selfish when it comes to how much they expect from their favorite players. Today, every athlete has the most powerful tool in their hand to engage with their fans on a more personal, deeper level. Why is this important? Well, understanding who your audience is, where they come from, and where they are going next can maximize both revenue potential and brand awareness for the athlete like never before. Here are 5 winning strategies you want to start implementing in your content game ASAP.
College sports production is a unique beast. Since schools’ athletic programs (especially football) are often one of their biggest revenue sources, the stakes are high. Meanwhile, during every on-field play or off-field interview, athletes and coaches have scholarships and future career prospects to consider. Anyone on the sidelines behind a camera or a microphone needs to know how to navigate those political dynamics, have superb technical production skills, and maintain up-to-date knowledge of the sport they’re covering. Any misstep could mean an unfilmed play, a botched interview, or a damaged relationship. For the scoop on navigating the many landmines of college sports production I talked to Gwen Brown, who spent over a decade in sports production. Often, she was the only woman on the line, on the sidelines, in the locker room, or in the sports section at the newsroom. Here are the lessons about navigating college sports production she learned the hard way so you don’t have to.
The demand for live televised college sports has never been higher. From all of the biggest and best college football programs to sports that you may never have seen before, the heat is on to produce the type of high production quality that viewers expect. With colleges and conferences building their own networks, it's no wonder that crews are busier than ever. Where do we start?
MLB, PGA, NFL. What do all three (and more) of these amazing sports organizations have in common? That's simple, the work of Technician Films. Tom Wells of Technician Films in Atlanta tells us how he combats mundane and mediocre television production, with all star, hard-hitting projects, one sporting event at a time.
The Drive "pulls back the curtain" and provides viewers with a rare look into what a nationally-ranked college football team goes through on their quest for a Pac-12 Championship. Fans get to go "under the helmet" to learn the players personalities and personal stories. Catch up with Senior Coordinating Producer, Michael Tolajian, as he shows viewers much more than they could ever see by just watching the game broadcasts.
We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewed sporting events of the year. Think about it. Two weeks of pure hype leading up to Super Bowl Sunday. Five Million Dollars for a thirty-second spot. Countless hours of pre-game analysis and breakdown of almost every aspect of what is to come. A whirlwind symphony of production personnel by the hundreds and new technology with one goal. That one goal is to make the viewer experience unforgettable.
Since their inception, the Summer and Winter Games have endeavored to transcend linguistic and cultural differences through the universal love of sport. However, they haven’t always been the global affair that they are today. The first modern games in 1896 only included 14 nations. Today, 206 countries have official organizing committees to support the Winter and Summer Games. And, while not all nations have athletes at every game, all nations have people who tune in.
The Super Bowl packs enough drama to turn even the most unrepentant non-fan into a super fan for a day. Leading up to the 51st face off, we had the hype, the social media darlings, and the hashtags. Some hoped their team would #RiseUp. Others wondered if theirs would win #OneMore. At the core of all of it was one thing: the story.
For any production company, flexibility is key. It’s what allows you to overcome challenges, produce amazing footage and ensure the client’s happiness. While flexibility is important in all parts of a workflow, at the crux, it needs to stem from the technology itself in order to best produce the desired effect.