44 blog posts found matching keyword search for: storage media in Deep River
The introduction of new technology can bring a combination of benefits and challenges for both manufacturers and customers. For instance, the shift towards digital-file based systems has sped up processes, multiplied creative options for production tools, and enabled collaborative workflows that would not have been achieved with film or tape. Even though broadcasters now have the ability to capture more media than ever before, this movement has brought new challenges to storage and asset management retrieval.
by Tom CoughlinATTO has long provided important infrastructure technologies for storage supporting companies making digital storage supporting video workflows. At the 2014 IBC the companies equipment was being used in over 50 workflow demonstrations at many partner company exhibits.
In 2015, 708 films were released in US and Canada, a 19% increase since 2006, and 409 original English-language scripted primetime shows were released, a 94% increase since 2009. In addition, countless hours of content were produced for game shows, news, reality shows, sports, talk shows, commercials and corporate videos. All of these productions present a huge volume of media assets that have to be saved to storage that’s easily accessible by production teams around the globe.
Remember that time that you and the team worked for three whole days and nights to hit that impossible deadline? No? Selective memory?You tried to forget? Your clients didn’t. Remember that exact moment it all crashed and it all went to sh*t because you didn’t back it all up to a nice big fat storage platform cause you would “do it later when we had time?” Well having been there, I can tell you it might be one of your worst professional moments ever. Ever… Lets hope that you NEVER feel that way. It is possible. Check it all out…
Large and unstructured data, such as that obtained with video, is often 50 times larger than the average corporate database. This “unstructured” data is projected to surpass 100 Zetabytes worldwide by 2020. Out of the several influencing factors driving this trend, the fact that content resolutions are rapidly rising is fuelling this growth even further. Not only is 4K going mainstream, but 8K and high dynamic range (HDR) content are becoming a more likely choice for a variety of applications such as corporate video, sports, and VR/AR.
Smaller Productions Receive a Bigger Infrastructure Boost with the Introduction of Single-Node Storage Solutions
Like other market segments, the motion picture and video production industry is dominated by smaller productions and facilities. Until now, the only option for this portion of the market to take advantage of the performance, fault-tolerance and ease of management of a modern scale-out storage platform was to invest in a storage cluster consisting of three storage nodes and at least one metadata controller. While this configuration is ideal for mid- to large-sized productions, the typical 96TB capacity of the smallest three-node cluster was often far beyond the requirements and financial means of smaller facilities and media shops.
Today’s reality TV productions are ambitious in their size and tight broadcast schedules, requiring a multitude of impressive engineering feats. When not tracking every move of a housewife, psychic medium or celebrity, other shows such as Hell’s Kitchen, America’s Got Talent or The Voice closely follow the progress of contestants and are broken up into segments: the documentary portions that tell the back stories of contestants, the behind-the- scenes shots that show the contestants preparing for the competition, and then the (sometimes live, sometimes not) actual competition portion itself.
Flash memory is finding increased use in client and enterprise applications because of its higher performance compared to hard disk drives. As the $/GB price of flash memory declines these applications are increasing. For professional media and entertainment projects dealing with higher resolution and higher dynamic range workflows, performance matters. We will look at developments in flash memory in digital media content capture and creation, post production, content distribution and even in archiving.
The last decade’s “democratization of filmmaking” is a truly wonderful thing. It has enabled more people to create via a lower barrier of entry, resulting in multimedia experiences that would never have seen the light of day several years earlier.
COPA90 is the largest independent football media business in the world, reaching over 100 million people across a multitude of online platforms and social media channels. With a unique brand of fan-centric content, COPA90 has become the hub for a global football-obsessed youth culture that is driving the exploding popularity of the sport. According to the Nielsen World Football Report released just before the 2018 World Cup in Russia, “the global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors.”