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Blog Contributor

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

How to Know When to Outsource Your Video Production

Advice / Tips & Tricks Monday, March 23, 2020
Let's begin by stating the obvious: marketing your business, whether it's small, medium-size or large, isn't easy. As a marketer, you not only need to create highly effective campaigns that measurably move your business forward, but also to stay on top of a continually shifting marketing landscape. And that of course means separating heft from hype—distinguishing in other words between those marketing trends that are little more than passing fads and those that are potential game changers for your company.