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Blog Contributor

Andrea Heuston

Andrea Heuston is the founder and CEO of Artitudes Design, a 25 year-old experiential design firm that works with Fortune 500 companies (Microsoft, Starbucks and Expedia to name a few) as well as startups and non-profits.

Mastering the new reality of virtual events

Advice / Tips & Tricks Thursday, September 10, 2020
Pre-COVID my company specialized in designing and executing corporate events – from visual concepts, video, motion graphics and animation to presentation design to speaker training and support– for events from 5 to 50,000 attendees. Clearly all that has changed. These days we’re helping our clients pivot to virtual events. One thing we’ve learned, it’s not as simple as turning on a camera and live streaming the event. If you want an effective and compelling event, one that will engage your audiences, you need to rethink the format, delivery and content.