Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"
by featured blog contributor, Jeremy Pinckert
I recently needed to prep for a shoot where we had to match RED ONE 4K footage from 2010. The discussion came down to which 4K camera to use for this video shoot, and at first I was stuck choosing between the Sony CineAlta PMW-F55, the Canon Cinema EOS C500, and the ARRI ALEXA camera systems. Read further to follow our thought process, and see the final results captured by the winning camera system!
by featured blog contributor, Jeremy PinckertAs professionals in the media industry, we tend to view television and online video advertising with a different set of eyes. But just like everyone else, we too get caught up in the emotion and magic of the season. Here’s the best holiday commercials on our “Nice List” for 2012.#5 Apple + Best Buy “Finding Santa”This ad gets props for incorporating the much-maligned Siri and Maps apps in one boy’s search for Santa and the North Pole. Watch to see one of the best payoff shots of the year in this holiday television commercial created by Wunderman: