Don’t wait until post-production to solve problems that should be addressed in pre-production. Hasty planning can often result in expensive reshoots. Making sure you have the right gear on-set can save you precious time and money. Of course, you’re going to put a lot of thought into the technical aspects of your production, like which camera, lighting kits, and sound equipment you’ll need. But when you’re planning your movie equipment rental, it’s essential to consider the accessories that will complement such gear. According to many crew and producers whom we’ve worked with over the years, renting the following items often resulted in the smoothest productions.
Moving Picture Rental
Moving Picture Rental is your South Florida One-Stop-Shop for all your film and video production rental needs, serving the greater Miami area since 1987. As your on-site production partner, we share our collective film-making experience – guiding your team to the right gear and crew for the job. We provide digital cinema camera rentals, lens rentals, film lighting packages, grip truck rentals, post-production rentals, walkie talkies and expendables at competitive prices.
The sheer amount of waste we experience daily on film productions is shocking. Huge volumes of wood thrown into dumpsters after a day’s use. Food from catering disposed of rather than sent to food banks. Hundreds of plastic water bottles, many barely consumed, end up in large plastic bags never to be recycled.
Producers are rare beings. They are masters at both the wild, creative and fantastical side of filmmaking AND the cold, calculated and financial side, too. These two objectives seem like they're totally at odds, but their relationship is actually a lot more straightforward. Just keep a few key things in mind if you're intent on being a producer who can move from creative mode to business mode and back again.
The first day of shooting is always an exciting time for cast and crew, but it wouldn’t be possible without the months of pre-production that brought everyone to the set. You’re probably familiar with Edison’s quote about genius being 1% inspiration and 99% perspiration. Think of production as 1% realization and 99% preparation.
Here's something you're going to learn in film if you haven't already: NOTHING goes as planned. If things go 80% according to plan, you may just be working in a big-budget Hollywood studio! Or not; things don't go as planned for the "big dogs" either — consider Apocalypse Now. I work with many productions in South Florida with Moving Picture Rental — and if anywhere is unpredictable, it's Florida. Here are some things I've learned along the way.
The release of full frame cameras like ARRI's LF, RED’s Monstro, Canon’s C700 and Sony’s VENICE has made it clear that the future of cinema is headed toward larger sensor sizes. Of course, we have been shooting full frame video ever since the Canon 5D Mark II. But it’s only recently that high-end cinema camera manufacturers have brought larger sensor cameras to the market.