Mark J. Foley, MBA BA is an award-winning producer and director and the Technology Editor for ProductionHUB.com. He is on a mission to provide the best in new equipment reviews, along with exclusive analysis and interviews with the best, the brightest, and the most creative minds in the entertainment and production business. Have a suggestion for a review? Email Mark at firstname.lastname@example.org.
Is it possible that we are in the dog days of August already? Judging by the current temperature outside, I would say we are. I know that while many of you are taking a well deserved break, there are still a fair amount of production managers out there making plans on how best to update gear for the remainder of 2022.
We spoke exclusively with Will Driscoll, CEO of Wild Capture, about how Wild Capture came about, the release of Digital Human Platform, and products the platform works with.
Right from the start, it was impossible to miss the glitz and glamor of the 2022 Tribeca Festival—feature film premieres, superstar power, and of course the red carpet! The wow factor was in full force. There is always so much going on, it’s hard to keep up.
Over the course of my career, I have seen and read lots of books or manuals that have covered all kinds of equipment and best production practices. That being said, The Cine Lens Manual by Jay Holben and Christopher Probst, ASC respectively goes right to the front of the line. Clearly a labor of love,The Cine Lens Manual answers most every fundamental and advanced question you might ever have about motion picture optics—history, design, technical specifications, and great insights. Written in a very conversational style, Jay and Christopher have totally nailed it.
By any measurable standards, I would deem 2022 NAB a success. The show was cleaner, leaner, and more focused than any NAB that I can remember in recent history. With an announced attendance of 55,000 there was definitely a new and unleashed positive energy that one could see and feel. But there was also a ton of new technologies to explore and it was just great to reconnect with so many friends and new professionals in our space. But before I drill down to a few particulars, here are some of the major trends that you need to follow and that will have a definite impact on our production workflows for quite some time.
The countdown is on. Many of us are days from getting on a plane and are heading out for 2022 NAB. Man it’s been way to long, right? In Part One of our ProductionHUB NAB coverage, a lot of new product information was just starting to come out, bit by bit. There was almost a measured release of the things we might see and hear about at the show. Well, the wait is over.
It seems like it's been forever since we had the chance to get on the NAB Show floor and honestly, I'm so ready! The people I've talked to are MORE than excited with the prospect of seeing new gear and catching up with industry friends both old and new. If you know us, then you know we'll be there to provide tons of coverage, including our very own ProductionHUB Awards of Excellence.
I remember the first time I saw a camera on the end of a jib up close and in action like it was yesterday. Do you remember the first time you saw a camera up on a jib or crane or recognized that kind of spectacular shot on the big screen?