Running our video production company used to be about jumping on a plane to meet the next story in person. That all stopped the second week of March - when Covid-19 hit, my team went from talking face-to-face with our clients with full-sized cinema cameras to get the best angle to...nothing. Working on-location wasn’t an option. We weren’t allowed to travel. We weren’t even allowed out of our houses, let alone to work with a crew.
Prior to 2020, advertising spending, on average, in the United States increased 8% - 10% annually since 2015. Increases in spending in each year were in excess of $10 Billion USD year over year and were about $241 Billion USD in 2019. 2020 looked to be even better until the COVID-19 pandemic hit, of course.
Production companies are some of the hardest to advertise for if you've never advertised anything comparable. Not only are your customers, not the average Twitter or Instagram user, but most production companies need higher total items sold per exchange to ensure they're making a profit.
Here are ten ways to find leads that will be more likely to turn into customers.
No industry was left undisturbed by the current pandemic. The majority of web design and marketing agencies immediately felt pressures as clients canceled, marketing budgets were reduced, and businesses scrambled to figure out how to improve their online presence.
Video advertising and video marketing are both important to the promotion of your business. However, the major difference is that video advertising is a paid medium, whereas video marketing is made up of a variety of strategic marketing techniques that include video. Video advertising is one aspect of video marketing.
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