On March 9, 2020 I was riding high. I had just wrapped up a busy job with a major financial company and my 1st quarter was turning out to be the best period for my 4-year-old business yet. It seemed like my young production company was turning toward a bright and busy future and as the weekend came I was planning on celebrating with my friends. I was also turning 34. As the week rolled on and the Coronavirus was coming into view in the Bay Area, upcoming clients began canceling one by one, starting with a live streaming conference the following week. It surprised me at first how quickly all my work was evaporating but by the end of the week with the economy closing down and shelter in place beginning it seemed inevitable that everything on the books would be canceled.
The power of animation comes from its limitless ability to make complex ideas come to life which anyone can understand. Many assume that animation is too expensive to produce. A high-end commercial in the style of a Pixar movie can cost millions, but for companies with limited budgets there are many creative solutions that allow us to produce affordable animation with the help of technology and experience. From digital puppet shows to white board animations, and automated lip syncing, budgets can range from a few thousand dollars to much higher. In this article I will cover three advantages of using animation, and how they can help you to make an informed decision to use animation in your company video.
As we slide into August and the dog days of summer, production companies and production personnel keep asking me the same question over and over. That question is: “Are we there yet?” It seems to be the overwhelming theme over the last month doesn’t it? To be honest, I think that the jury is still out. In some areas remote truck production “seems” to be working. Some mobile units are carefully rolling out and taking on new “remote” productions full stream ahead. Other truck owners are still taking a 'wait and see' approach and working in what I call a “hybrid” work model. In the truest sense of the word we are talking remote production but with a lot of caveats.