With the continued rise of video, brands are being forced to stretch their creativity and set new bars. In case you’re feeling the pressure, here are some fresh tips and inspiring examples you’ll want to keep in mind when producing your next corporate video.

Producing corporate videos is a means of driving revenue and telling stories that is still the backbone of many businesses worldwide. There is often the need to show new employees what they will be doing on the job, produce company profiles that have a mission statement and proposition or create a slick one-off video to highlight a new product or service. Broadcast and online commercials are two of the ways in which corporations convey their image to potential customers, and let them know about their services. Event documentation videos can give the viewer an exciting first-person view of a large trade show, or other informational conference. These are just a few of the ways in which companies can reach out to the world, but when you are creating content like this, there are plenty of mistakes you can make along the way.