Given the current social distancing climate, many broadcasters have had to find alternative approaches to news production that will ensure the health and safety of its staff. Not least among these is NBC 10 in Philadelphia, where staffers, anchors and meteorologists have taken over their living rooms, basements and guest rooms for daily newscasts.
An NBC affiliate station, NBC 10 got an early jump on the work-from-home production approach. The station’s meteorologist, Bill Henley (a self-professed gear junkie), took the challenge in stride. Diving into the station’s equipment locker and reaching out to friends at various manufacturers, Henley was able to quickly set himself up with a home studio that rivalled those of colleagues at the major networks.
Pre-COVID my company specialized in designing and executing corporate events – from visual concepts, video, motion graphics and animation to presentation design to speaker training and support– for events from 5 to 50,000 attendees. Clearly all that has changed. These days we’re helping our clients pivot to virtual events. One thing we’ve learned, it’s not as simple as turning on a camera and live streaming the event. If you want an effective and compelling event, one that will engage your audiences, you need to rethink the format, delivery and content.
As productions return to work, they are faced with the realities of what it will take to create the safest possible work environment. While some locations have specific restrictions, including quarantine requirements, there are some universal precautions that will apply to shooting in any location - such as implementing staggered work shifts and/or the zone system, increasing off-set work, and limiting contact.
No industry was left undisturbed by the current pandemic. The majority of web design and marketing agencies immediately felt pressures as clients canceled, marketing budgets were reduced, and businesses scrambled to figure out how to improve their online presence.