VariCam 35 Helps Grab Beautiful Images for Financial Spots

Director's Cut Tuesday, June 16, 2015
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.

Drone vs. Helicopter for Aerials: Top 5 Scenarios for Each

Director's Cut Thursday, September 18, 2014
So you're a Director or Producer who trolls on Vimeo for creative ideas and inspiration. After weeding through a gazillion time-lapse and steadicam videos, you've hit on a school of ridiculously beautiful aerial shots. You keep telling your creative inner self, “We’re gonna find a place for this scene in a project!” Then the perfect project rolls around, and you put the shot into the storyboards and base another 3-4 shots on this visual hook because the ideas is so awesome. And you're super stoked. Then the Buzzkill happens...

RED Dragon Visual Lens Comparison for Directors

Director's Cut Monday, June 16, 2014
by featured blog contributor, Jeremy PinckertSometimes when I’m in the thick of pre-production on a new television advertising spot, I’m tempted to put all of my emphasis on the obvious questions: Who will be the cinematographer? What camera system will we use? What casting decisions need to be made? Who the hell can convert my scribbles into a real storyboard?There’s a step often left out of the above question process, but one that, as a Director or Producer, does have a significant effect on your picture. In fact, this step is the first point of contact between the enigma of a performance and the camera.
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