VariCam 35 Helps Grab Beautiful Images for Financial Spots

Director's Cut Tuesday, June 16, 2015
I've learned quite a few lessons throughout the course of my career in commercial production. And many the hard way. But you live -- you learn, and such is life. Perhaps the most important I've learned is how to surround myself with professionals who work on other high-profile projects all the time.

Where Do You Draw The Line?

Director's Cut Wednesday, November 5, 2014
Whatever happened to the inclusive attitude of "Strong enough for a man but made for a woman?" This "manly" ad for Dr. Pepper is part of a trend also taken by advertisers like Old Spice and Miller Lite in recent years to use hyper-masculenity to sell products. And of course, this tactic seems to work, but the overt messaging is controversial. Which begs the question, "Where do you Draw the Line?"

Drone vs. Helicopter for Aerials: Top 5 Scenarios for Each

Director's Cut Thursday, September 18, 2014
So you're a Director or Producer who trolls on Vimeo for creative ideas and inspiration. After weeding through a gazillion time-lapse and steadicam videos, you've hit on a school of ridiculously beautiful aerial shots. You keep telling your creative inner self, “We’re gonna find a place for this scene in a project!” Then the perfect project rolls around, and you put the shot into the storyboards and base another 3-4 shots on this visual hook because the ideas is so awesome. And you're super stoked. Then the Buzzkill happens...

Directing Comedy in TV Spots can be a Funny Thing

Director's Cut Thursday, February 20, 2014
by featured blog contributor, Jeremy PinckertIf you thought that joke fell flat, welcome to why most people who think they can produce "Funny", at best usually only make "Kinda Cute". Or at worst, make "My Friends Think It's Hilarious." This means you and your friends are the only ones laughing. The even worse version of the last option, "My Mom Thinks It's Hilarious", needs no explanation.Learn tips on how to direct comedy, and get real laughs in the process.
Showing 1 — 4 of 4 total blog posts with matching tag(s).