This piece explores insights on digital storage for media and entertainment applications based largely on the 2020 SMPTE Technical Conference. This includes looking at increasing use of cloud storage and other services for media and entertainment applications as well as VR/AR content including 360 degree and volumetric imaging
To try or not to try? Join us as we get an inside look into the inception of Longshot Collective, a team conceived by a group of film students grappling with the uncertainty posed by the COVID-19 pandemic.
Prior to 2020, advertising spending, on average, in the United States increased 8% - 10% annually since 2015. Increases in spending in each year were in excess of $10 Billion USD year over year and were about $241 Billion USD in 2019. 2020 looked to be even better until the COVID-19 pandemic hit, of course.
No industry was left undisturbed by the current pandemic. The majority of web design and marketing agencies immediately felt pressures as clients canceled, marketing budgets were reduced, and businesses scrambled to figure out how to improve their online presence.
Quibi and the ATTN: team are gearing up to debut the new "Your Daily Horoscope” daily animated series. Taye Shuayb, VP of Production at ATTN, and team, which includes designers, animators, compositors and editors, counts on Adobe to edit and deliver 12 minutes of animation everyday using a combination of Photoshop, Character Animator, After Effects, and Premiere Pro.
I interviewed Brian De Herrera-Schnering, a colorist for Pinto Pictures who has flexed his color-grading muscles on everything from commercials and corporate projects to feature-length films. We talked about what has changed due to the pandemic, what remains the same in every era, and how he stays inspired.
With California production reopening June 12, including in Los Angeles County, filmmakers are eager to know where and when production can begin all over the country. Comprehensive COVID-19 production guidelines are highly sought after for every conceivable filming location in the U.S.
The Coronavirus really snuck up on me, like it did for everyone. I was off to a busy start this year, running up and down California, shooting content for several different projects, when I began to hear murmurs of this looming threat. One day, my barber was showing me an N95 mask that he had stood in line to purchase that morning. But…this was coming from a guy who has told me at length his theories on Big-Foot, and UFOs. So the truth was, like many people, I didn’t know how seriously to take all of this in the beginning.
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