What does it take to create the world’s first 24 hour music video? A kickass crew of creatives and no time for second takes, that’s what. Pharrell’s “24 Hours of Happy” music video has been shared, watched and danced to all across the web, and the fact that it was shot in just 10 days deserves a bit of a happy dance all on its own. Catch up with Jon Beattie, Steadicam Operator of the music video and learn his trick, tips and advice on being part of such an unforgettable project.
by featured blog contributor, Jeremy PinckertYou’ve collaborated on the storyboards, you've charmed on the conference call, you've nailed the pitch, and now you've won the job! It's Monday morning, and for once you're actually looking forward to making the harrowing commute...Starbucks is pulsing through your veins and you're ready - no you're stoked - to embark on that big-brand TV shoot. And then your phone interrupts your pump-up music on the BPM channel. Your apologetic producer is on the line and gently breaks the news: you don't have the money in the budget for that gorgeous steadicam shot you built into the boards. The steadicam shot that left you so inspired to direct this project in the first place. The buttery smooth eye-pleasing delicacy you were going to build your reel around. Options quickly flood into your brain: You could cash in the 401k, or even worse, call in favors from those famously curmudgeonly, hard-working steadicam operators just to get a shot like the famously long, intricate, and beautiful steadicam shot in Martin Scorcese's "Hugo" below:
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