Emmy-nominated) VFX work behind Amazon’s neo-futurist fable TALES FROM THE LOOP. Visual effects are of course key to any sci-fi story, but maintaining a balance with the naturalism of this one gave the VFX team more than enough to manage. Supervisor Andrea Knoll (a woman leading the VFX department, not that that should be a novelty anymore!) took point, enlisting the aid of Rodeo FX (Stranger Things 3, Tom Clancy’s Jack Ryan) as lead vendor. Over 700 VFX shots comprise a world that feels painterly, humanistic and lived-in yet sharp, tech-forward and brand new.

The power of animation comes from its limitless ability to make complex ideas come to life which anyone can understand. Many assume that animation is too expensive to produce. A high-end commercial in the style of a Pixar movie can cost millions, but for companies with limited budgets there are many creative solutions that allow us to produce affordable animation with the help of technology and experience. From digital puppet shows to white board animations, and automated lip syncing, budgets can range from a few thousand dollars to much higher. In this article I will cover three advantages of using animation, and how they can help you to make an informed decision to use animation in your company video.

The visual effects industry is a turbulent place, but mid-sized studios can endure much like a larger global outfit or a nimble boutique if they place their focus in three core areas: technology development, specialization, and their people.