Ok, as said in NAB Part I, there is a lot going on for NAB this year. We are a mere few days away from 2017 NAB and you can feel the energy level starting to really pick up. Ask anyone on the ProductionHUB team and they will tell you the shear amount of news coming in from over 1700 exhibitors is a lot of info. But not to worry, I’ve cherry picked more of the must see booths at the show. NAB Part II is going to be a blast. But if you don’t see your favorite lens or gear here, be sure to check out our very own NABHUB.com or Facebook. From the Beginning: Yes, It IS All About the Lens!
Flash memory is finding increased use in client and enterprise applications because of its higher performance compared to hard disk drives. As the $/GB price of flash memory declines these applications are increasing. For professional media and entertainment projects dealing with higher resolution and higher dynamic range workflows, performance matters. We will look at developments in flash memory in digital media content capture and creation, post production, content distribution and even in archiving.
From concerts and plays to exhibits and conventions, live event production designers do it all. With the wide variety of venues and client demands, production designers operate in a high-pressure industry where they have to be flexible and able to adapt to given settings, which can be difficult when you’re hundreds of miles away from the site and your design associates are unable to travel to the venue and see what you’re working with. Traditional documentation can help designers gain an understanding of what they’re working with, but it’s not the same as experiencing a physical space for themselves. However, with the rise of virtual reality (VR) technology, there is an improvement to this problem.
Virtual Reality (VR) is about to bring the ocean’s mysteries to the 99.9 percent of us who will never actually don a wetsuit for a deep-sea dive. Chasing Coral (the feature) and Chasing Coral: The VR Experience, which both premiered at Sundance 2017, capture climate change’s impact on our oceans and reefs. The latter project does so by giving viewers a full 360-degree view. Just trade in the face mask for a 3D headset and instantly you have coral ahead, ocean below, and fish above.
As technology advances, it not only expands the palate of creative opportunities but also lowers the barrier of entry, allowing more people to participate. It’s a corollary to Moore’s Law, and television production is no exception. Once the bastion of big companies, specialized equipment, and large budgets, the barrier to entry has lowered enough for high schools with limited resources to operate at a level equal to that of many professional studios.
Everyone knows "it's the most wonderful time of the year" for many reasons. One in particular is looking forward to getting AND giving some of the coolest technology gifts. Whether you're after the latest cameras, camera accessories, or even robots and more, we have compiled a list of gift ideas that are sure to speak to all of our inner "geeks."
Orlando Film Festival celebrated it’s eleventh year by screening over 50 features and upwards of 250 shorts. For five days, filmmakers and fans gathered at Cobb Theater to attend panels, network and support their favorite pieces. It was an amazing showcase of what makes 21st independent film so great, with work from seemingly every genre represented. Whether or not you were there for Best Picture winner Te Ata, the inspirational story of a Chickasaw woman who made her fame educating early 20th century America and the world about her culture at a time when her own customs were illegal under the law, or Indie Spirit award-winner Shooting Clerks, a biopic about the making of Kevin Smith’s cult classic Clerks or any number of the truly impressive short films that made their debuts this weekend, OFF has undoubtedly primed many amazing films for public viewership beyond the festival circuit.
The city of Alpharetta, Georgia is on a mission to rebrand itself. Not to its own inhabitants, but to outsiders who aren’t familiar with the city and what it has become. Suburbs aren’t traditionally viewed as hip hubs for tech companies, cultural events, nightlife and more; those distinctions are generally relegated to their urban counterparts. In Alpharetta’s case, however, this distinction couldn’t be further from the truth.
What’s the difference between backing up content and archiving it? Does it really matter? People use the terms interchangeably at times, but there are key distinctions in how these technologies protect and preserve content that can have a big impact in media workflows, including their potential to conserve storage capacity.
Today’s reality TV productions are ambitious in their size and tight broadcast schedules, requiring a multitude of impressive engineering feats. When not tracking every move of a housewife, psychic medium or celebrity, other shows such as Hell’s Kitchen, America’s Got Talent or The Voice closely follow the progress of contestants and are broken up into segments: the documentary portions that tell the back stories of contestants, the behind-the- scenes shots that show the contestants preparing for the competition, and then the (sometimes live, sometimes not) actual competition portion itself.