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5 Reasons to Recommend a Soft Box with LED Lighting

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LEDs are a highly efficient light source, and putting aside any color spectrum issues, (that have generally been improving) they still have limitations for lighting people. The naked illumination coming off a single emitter, or an array making up a larger fixture, such as a panel, is just not the soft beautiful glow that we seek for human subjects.

How to Maintain Control of Your IP-Delivered TV Services

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The internet has revolutionized every facet of the modern business world. The latest industry to drastically shift its structure and undergo major enhancements is the television delivery. Where consumers would once watch a few episodes of TV at a prescribed time, they now expect content everywhere at any time - via smart TV’s, computers, tablets and smartphones.

How to Pursue Your Passions For Profit — Tips From a Freelance Photographer

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For lifestyle and freelance photographer Andre L. Perry his resume includes clients like Beats by Dre, Nordstrom, Travel Noir, NYLON magazine, and many more. However, it didn’t always start out that way. In the midst of a well-paying job in Ad Operations, Andre used his camera as a creative outlet to cope with his depression.  After hitting a breaking point at work, he decided to shift gears and pursue his passion for photography instead.


Enabling the Cloud as Traditional Broadcast Workflows Evolve

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The Cloud itself is pretty simple, but for broadcasters, leveraging it can be complex. It isn’t that difficult technically, but Broadcast still straddles requirements that demand real time, high resolution, quick turnaround solutions; and this is coupled with the need to connect geographically separate locations, reduce costs, and extend access to assets for multi-format distribution. All of this has meant that the conversation about the Cloud has evolved rapidly from asking the basic question “What can I do in the Cloud?” to trial projects and implementations that are now underway or under evaluation.

10 Unique Locations for Your Production Shoot

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Depending on your production needs, finding the right location can be a challenge — especially, when things like aesthetic, budget, and client come into play. And because every shoot is unique, access to enough options that meet your needs. Every month we’ll share our favorite new Peerspace locations for your production shoots. From roof top terraces to sunlit studios, check out the best new spaces for July and get shooting. 

Before Starting Your Own Production Company, Know These 5 Things

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With advances in technology, making amateur films has become easy. Just gather your friends, pull out your phone, download a few filming apps and start shooting. Who knows—before you know it, you may become so interested in the craft that you’ll want to start a company to make production a full-time job. When this moment comes, it’s important to consider the numerous aspects that come with running a production company. To help with this, highlighted below are five things you need to know before you start your production company.

How to Break Through the Video Marketing Barrier to Entry

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Every year, video content is at the top of the marketing mix wish list, but it has yet to become a mainstream marketing tactics achievable by most brands and advertisers. By the time Q4 comes around, marketers plan to delegate money from the budget to video for the next year, but those videos rarely get made. Or if they do, video content is only produced for a month or two and forgotten like the rest of your New Year’s Resolutions. 

Before You Hire A Director for Your Next Project, Read This

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“How many of you have you ever hired an architect?” I asked this question in a presentation on Video Marketing I gave recently to the Public Relations Society of America (PRSA). Only one person in the audience raised their hand. I wasn’t surprised. I asked the question because I thought I knew what an architect did, until I actually hired one. Then I found out that (just like directors) architects do all sorts of things I never thought they did. Early on in my career an architect pulled me aside and explained to me that many people who might want to hire me, have no real idea what it is I actually do? He suggested I include a worksheet outlining my process in my marketing materials and I’ve found it to be a really valuable road map for clients to better understand how we work together.