LEDs are a highly efficient light source, and putting aside any color spectrum issues, (that have generally been improving) they still have limitations for lighting people. The naked illumination coming off a single emitter, or an array making up a larger fixture, such as a panel, is just not the soft beautiful glow that we seek for human subjects.
For lifestyle and freelance photographer Andre L. Perry his resume includes clients like Beats by Dre, Nordstrom, Travel Noir, NYLON magazine, and many more. However, it didn’t always start out that way. In the midst of a well-paying job in Ad Operations, Andre used his camera as a creative outlet to cope with his depression. After hitting a breaking point at work, he decided to shift gears and pursue his passion for photography instead.
The Cloud itself is pretty simple, but for broadcasters, leveraging it can be complex. It isn’t that difficult technically, but Broadcast still straddles requirements that demand real time, high resolution, quick turnaround solutions; and this is coupled with the need to connect geographically separate locations, reduce costs, and extend access to assets for multi-format distribution. All of this has meant that the conversation about the Cloud has evolved rapidly from asking the basic question “What can I do in the Cloud?” to trial projects and implementations that are now underway or under evaluation.
Depending on your production needs, finding the right location can be a challenge — especially, when things like aesthetic, budget, and client come into play. And because every shoot is unique, access to enough options that meet your needs. Every month we’ll share our favorite new Peerspace locations for your production shoots. From roof top terraces to sunlit studios, check out the best new spaces for July and get shooting.
Whether you start your freelancing career as a calculated choice or land there by accident—you’re in good company. Up to 35 percent of the American economy is made up of independent contractors. Together, these workers have earned a respectable $1 trillion in the past year alone.
“How many of you have you ever hired an architect?” I asked this question in a presentation on Video Marketing I gave recently to the Public Relations Society of America (PRSA). Only one person in the audience raised their hand. I wasn’t surprised. I asked the question because I thought I knew what an architect did, until I actually hired one. Then I found out that (just like directors) architects do all sorts of things I never thought they did. Early on in my career an architect pulled me aside and explained to me that many people who might want to hire me, have no real idea what it is I actually do? He suggested I include a worksheet outlining my process in my marketing materials and I’ve found it to be a really valuable road map for clients to better understand how we work together.