The Benefits of Video for Non-Profit Organizations

Advice / Tips & Tricks Monday, November 20, 2017
Why would a non-profit want to invest in video or motion content? We all know that quality video costs money and that non-profits have limited funds. What would encourage them to make this sort of costly investment? Partnering with a global reaching yet locally-owned multimedia production facility that stays plugged into their community can be an untapped resource for non-profits.

AbelCine Camera Technology Specialist Dives into the Age of Production Monitors

Advice / Tips & Tricks Friday, November 10, 2017
Production monitors are in a period of flux. As we transition from the familiar REC709 HD signal standard into an uncertain future, the idea that there is one “standard” monitor in the broadcasting/high-end video/digital cinema production space is no longer true, if it ever was. However, there are a few models that we like, use and consistently recommend to our customers at AbelCine.

The Challenges of Pre-Production

Advice / Tips & Tricks Monday, October 23, 2017
How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an eye on your home from via your smartphone. It’s a crowded market, so we had to find a way to portray the unique features of the product in a family-friendly manner. Let’s look at some of the pre-production and production challenges I encountered.

What Makes A Production Company Successful?

Advice / Tips & Tricks Tuesday, October 17, 2017
Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with profit enough to invest in new opportunities. Service companies mostly conduct business in a buyer’s market, which means making the right cuts and investments prior to a change in the economic tide can mean the difference between success and failure.