Success in any field or endeavor in life usually starts in the same place; establishing goals. As your business heads into 2019, it’s important to consider what your goals are and how you plan to achieve them. You may want to recruit new clients, branch out from corporate videos to commercials or increase your revenue. Wherever you're looking to take to your business this new year, here are a few solid tips to help you get there.
Film school is an opportunity to sharpen your creative skills and become immersed in your craft. It’s a space to learn the principles and basics of movie making while searching to find your own original voice. As an aspiring filmmaker, being surrounded by your classmates will expose you to countless genres, personalities, and styles. However, with thousands of film schools around the globe, it’s important you pick the right one.
Lighting is the secret weapon in any production; it sets the scene and tells the audience how they should be feeling with dramatic lighting effects generating intrigue. On lower-budget productions it can also position them and tell them where they are; warmer light with added gels can create a rich chocolate tone to be used in period dramas for example.
Movies educate people and often share stories of the past. If you’re a film lover, then you know how powerful setting is in telling any story on the screen. Directors choose certain locations because they evoke certain feelings in the audience or connect with the past.
Storytelling is a major part of the entertainment business, and movie production relies heavily on marketing and media that tells captivating stories to promote movies and other mediums. For success in this industry, it’s essential that professionals develop storytelling skills that effectively engage and capture audiences.
Information tech is taking off in Hollywood. Along with a myriad of other industries, big data analytics and information technologies are changing Tinseltown. To hit the right consumers and communicate well, today's producers must make more use of evolving big data technologies. The innovation can aid in production as well as ethical decision-making.
Above and Beyond is a feature documentary, screened in theaters and broadcast on the Discovery Channel. It looks at NASA’s first 60 years of exploration, both in — all the way to edge of our Solar System and beyond — and of the earth: our climate, our geology our geography. It also forecasts what comes next for this amazing agency.
Whether you are fresh out of college or leaving your internship, chances are that you will want to look for full-time employment soon. The video production industry is a lucrative field with numerous career paths and specializations to choose from.
A huge opportunity exists now more than ever to use company videos to drive leads. Irrespective of what kind of business you are in, you can optimize your lead generation and conversion, as long as you understand what kind of videos you need to put out at each stage of the lead funnel.
In this business, it's important to make sure you're getting your name out there. ProductionHUB has helped play an important role in helping me do that as a cinematographer. The ability to bid on jobs has been a great feature, but even better is when a client approaches you because they’ve seen your profile and are interested in hiring you. Instead of a cold email, you’re now getting a direct lead that ProductionHUB did all the work for! Those kinds of leads are great because the client has already vetted your work and is interested in getting a quote from you. This can lead to lasting relationships with new directors, agencies, and production companies.