Seasoned producers get into a rhythm. Before they even set up a project, they have a decent idea of how long the project will take, how much money they’ll spend, and the team they want on the job. But make that shoot international and you’re sure to throw off even the most experienced professional. That said, hiring international crews doesn’t have to be a painful experience.
As a corporate video producer, the customer testimonial video is one of the most often-requested types of video from clients. Most companies have a need for testimonial content since it adds valuable social proof to their product or service and gives them a chance to shine a spotlight on their happy customers.
After creating plenty of great customer testimonials (and, let’s be honest, a few average ones) I’ve learned a few things about what works and what doesn’t. Here are five tips to help you nail your next testimonial project.
Over the years our seasoned directors, producers and videographers have directed hundreds of interviews with top corporate leadership in Miami and South Florida. But a recent trend is for internal communications departments to take on a larger role in corporate video productions by producing their own video content.