Why would a non-profit want to invest in video or motion content? We all know that quality video costs money and that non-profits have limited funds. What would encourage them to make this sort of costly investment? Partnering with a global reaching yet locally-owned multimedia production facility that stays plugged into their community can be an untapped resource for non-profits.
Technology develops quickly — probably even quicker than we imagined. It starts affecting every area of our lives, from business to entertainment. It affects education as well, though often slower than it could.
Today’s eyeballs are different. They are scrolling. They have myriad options. They can stream and binge and share anywhere and anytime. When choosing a production company today, we recommend looking for a team that brings this mentality to the table.
Production monitors are in a period of flux. As we transition from the familiar REC709 HD signal standard into an uncertain future, the idea that there is one “standard” monitor in the broadcasting/high-end video/digital cinema production space is no longer true, if it ever was. However, there are a few models that we like, use and consistently recommend to our customers at AbelCine.
“I wanted to take a break from filming people and try something a little different,” says Atomos shooter Daniel Ludeman. The result was his stunning slow motion close-up film ‘Ichor’ – showing just how good a simple concept can be with great gear and flawless execution.
As a production manager, my main job was to bringing my productions for completion on time and within budget. There is a multitude of variables that can cause a video production to veer off its track. Some of these factors are internal and some are external, but it’s up to the production manager to keep everything on track.
How does a director take a winning pitch from concept into production? Earlier this year, I directed a commercial for Refilmery about a home security camera product. The system allows you to keep an eye on your home from via your smartphone. It’s a crowded market, so we had to find a way to portray the unique features of the product in a family-friendly manner. Let’s look at some of the pre-production and production challenges I encountered.
Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with profit enough to invest in new opportunities. Service companies mostly conduct business in a buyer’s market, which means making the right cuts and investments prior to a change in the economic tide can mean the difference between success and failure.
Red Giant chats with Sandwich Video’s Adam Lisagor (founder, president), Zach Hobesh (head of post) and Jeff Hodges (post coordinator) - here’s what they have to say about producing commercials for some of hottest startups on the scene.
Drones have become more and more popular to the film industry in recent years. A vast number of feature films are being shot using drones. Both mainstream and indie filmmakers have opted to use drones in order to capture aerial shots and the results are stunning!