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Shooting a Live Red Carpet at the iHeartRadio Music Awards: Here's How it's Done

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As any good DP already knows, it’s important to be able to step outside your comfort zone. If you trust your instincts and have flexible gear that you can rely on to support new workflows, these challenges can quickly become opportunities to expand your horizons. It’s just what DP Vance Burberry did at the 2017 iHeartRadio Music Awards, which took place on March 5th at The Forum in Inglewood, California. Vance and his team were tasked with shooting live pre-show and red carpet footage for promos, which aired in near real-time. 


Show off Your Skillset With a Website: Here's How to Get Your Production Site up and Running

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When a production begins to conceptualize, the first thing that you should be thinking about is creating a website. Your website is the focal point for all of your advertising, promotion, and communication with your audience. Your site should be up and running as early in the process as possible so you have a place to direct people when they ask about your production. Join us as we look at the key steps to getting your production’s website up and running!

Hey Freelance Writers, This is How You Should Decide Your Rates

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Being a freelance writer, I’ve always been sensitive about my rates. I never want to charge too much and scare clients off, but I also have bills to pay. How do you quantify your skills? What do you charge for something simple, versus something complicated? I’ll walk you through my personal process so you can make this decision more easily for yourself. 

3 Key Video Advertising Predictions For 2017

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Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.

Want a Great Sounding Film? Don't Skip These Key Details

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If I had to pick one constant among independent film festival submissions it would be unintelligible dialogue. The cause of desperation of every director; the bane of every mixing engineer’s existence; the source of suffering of your friends and family, forced to go through a whole movie they don’t understand because the actors’ words simply can’t be heard. This and many other nuances of your film’s sound are the victims of a few often overlooked details, which in turn result in the delivery of a subpar soundtrack, driving your audio post team insane and wasting production money. Good news is these mistakes can very easily be prevented. You can start by tackling a few key issues often associated with your role.


Audio Network Presents NowNextFuture

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Audio Network has introduced NowNextFuture, a brand new platform for showcasing their artists and composers’ debut releases. NowNextFuture celebrates incredible new music, with no genre limitations. Audio Network's Head of A&R, Jay Greenwood, gives a behind-the-scenes look into the creation and progression of this new platform. 

Creating and Optimizing Videos for the YouTube Sales Funnel

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By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all consumer internet traffic in 2018. According to a recent study by AOL Platforms, YouTube converts more customers than any other social platform. the volume of video creation and consumption will only continue to grow significantly over the years, which implies the video production industry will be quite busy.