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3 Key Video Advertising Predictions For 2017

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Let’s be real: The days of 30-second ad spot dominance are over. The rise of online video is allowing advertisers and marketers more chances to get creative with their video advertising, and 2017 is only broadening the landscape further for innovative video marketing and advertising strategies.

Want a Great Sounding Film? Don't Skip These Key Details

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If I had to pick one constant among independent film festival submissions it would be unintelligible dialogue. The cause of desperation of every director; the bane of every mixing engineer’s existence; the source of suffering of your friends and family, forced to go through a whole movie they don’t understand because the actors’ words simply can’t be heard. This and many other nuances of your film’s sound are the victims of a few often overlooked details, which in turn result in the delivery of a subpar soundtrack, driving your audio post team insane and wasting production money. Good news is these mistakes can very easily be prevented. You can start by tackling a few key issues often associated with your role.


Audio Network Presents NowNextFuture

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Audio Network has introduced NowNextFuture, a brand new platform for showcasing their artists and composers’ debut releases. NowNextFuture celebrates incredible new music, with no genre limitations. Audio Network's Head of A&R, Jay Greenwood, gives a behind-the-scenes look into the creation and progression of this new platform. 

Creating and Optimizing Videos for the YouTube Sales Funnel

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By 2018, nearly a million minutes of video content will cross the internet every second. Additional insights from the Cisco VNI Benchmark Report indicate IP video traffic will be 79 percent of all consumer internet traffic in 2018. According to a recent study by AOL Platforms, YouTube converts more customers than any other social platform. the volume of video creation and consumption will only continue to grow significantly over the years, which implies the video production industry will be quite busy.

For the Love of 4K: Latest Trends/New Products

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Many of us “industry veterans” have marveled to see the exponential rate of speed at which our industry has grown. My partner, Mark Schulze, started our video production business “Crystal Pyramid Productions” in 1981. So together we have witnessed the advent of videotape (VHS, Beta (which met with a tragic death), ¾”, 1”, Betacam SP, D2 and DVCam). We moved from 4x3 standard definition to 16x9 HD. Then we abandoned tape and entered the digital realm of discs and cards. We held our breath during the “3D Scare,” thinking we might have to address the need for it with our clients. Fortunately, nobody seems to appreciate wearing those 3D glasses. 

Keys to Being Social Media Savvy in the World of Sports Production

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Have you tweeted about a game you watched on television this week or shared a clip of a goal on Facebook? If you haven’t, chances are someone you know has. Across sports broadcast production, we’re seeing social media playing a much more prominent role. Broadcasters are using interactivity to their advantage, getting profound and valuable feedback from their audience and engaging with them to leverage multiscreen interaction.

Sports Production Goes All In: Next Level Technologies Drive the Viewer Experience

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We have to start with the Super Bowl. Every year millions of viewers gather in living rooms and man caves all over America and the world to soak in the spectacle that has become one of the most-viewed sporting events of the year. Think about it. Two weeks of pure hype leading up to Super Bowl Sunday. Five Million Dollars for a thirty-second spot. Countless hours of pre-game analysis and breakdown of almost every aspect of what is to come. A whirlwind symphony of production personnel by the hundreds and new technology with one goal. That one goal is to make the viewer experience unforgettable.