Industry trends can be notoriously difficult to pin down at the best of times, and given the disruption caused by Covid-19 throughout the past year, matters are perhaps more fluid than ever. However, in the way that the industry has responded to producing sports content in the teeth of a pandemic, we can tease out a few trends. After all, it’s only a year ago that sports and sports broadcasting effectively stopped around the world. The fact that it’s been able to restart and continue, even as subsequent waves of the pandemic have crashed around it, is testament to some fast and creative thinking on behalf of sports broadcasters, leagues, and production companies around the world.
With the onslaught of new videos being produced as a result of the worldwide pandemic, now is more important than ever to have a well thought out video marketing strategy to ensure your video does not get lost in the noise.
Working in the film, modeling, or entertainment industry as a photographer or a camera person requires travel all the time. If your job involves traveling with production gear from one location to another frequently, it can be daunting and even stressful. Filming equipment is costly, and even the slightest bit of damage may prevent it from operating correctly. With that in mind, here is a useful guide that should help you protect your production gear while traveling.
Video editing is a time consuming process and to edit something good you'll need someone with experience, decent footage and creativity. Anyone can edit shots to a piece of music and upload it to social media but once you want to tell a story and keep peoples attention, you'll need to consider a few things when planning your video edit. When it comes to media production in this day and age there is no right or wrong, just ones that end up good and ones that end up bad.
My name's Marcus Mizelle, writer, director and producer of industry satire Actor For Hire. To get our movie to a sustainable place and with a very limited amount of money to work with required a very specific set of adjustments and expectations from the very beginning. We had $50K to spend on the entire thing which had to cover prep, shooting, post, marketing and delivery. The overall objectives with this project were to 1.) raise the career profiles of all involved, 2.) tell an authentic yet colorful story of a struggling actor in Hollywood, and 3.) increase chances of return on investment with a creative campaign and low overhead.
Due to the pandemic, the way we produce live events has changed dramatically with remote productions using IP and the cloud becoming more important every day as the ability to produce broadcast quality TV or events with as few people as possible at the venue has become critical.
Every year I marvel at how much time and effort goes into the production, engineering, and genuine enthusiasm that makes the NFL Super Bowl (and halftime show) one of the premier sporting events shown around the world. This year the game is being produced by and broadcast on CBS.(Image 1) There is so much production technology involved it is mind boggling. On top of that, add in the hard work and dedication of the thousands of production and engineering professionals from CBS and other companies like NEP that make the technology work for the estimated millions of viewers at home. I want to add in one more thing for your consideration before we pull back the curtain.
Video has emerged as a valuable tool for digital marketers in recent years. The popularity is driven by increased consumption of visual content by social media users. Video Consumption Research indicates that the majority of internet users watch video content every week. This trend has triggered interest in video content in the business community. Most businesses in the US use video as part of their marketing strategy because it improves user understanding of their products and increases sales.
A slick trailer is the ultimate marketing tool in selling your film—and it could be the ultimate tool in getting your film made.
Like most live streaming companies, GlobeStream Media saw an influx of new business in 2020 as organizations transitioned from in-person to virtual events. While this included a wide range of traditional corporate communications - conferences, town halls, award ceremonies and product launch events, it also created new production opportunities for those willing to explore the new business landscape.