It’s been about 4 weeks since we’ve all been thrown into an unprecedented new way of life and for those of us in the production/entertainment industry, our re-entry back into a working world is still being debated and planned, and likely a few weeks, if not months away yet. And since the shutdown we’ve had to get used to new and different things; a lot of you have had to immediately learn how to home school your kids, and we’ve all had to navigate the quagmire of what is considered essential and what is not, of shopping in near empty markets, and of socializing via Skype, Zoom and FaceTime.
As one of the largest and most diversified software companies in the world, Adobe empowers everyone—from students, creative artists, and small businesses to government agencies and the world’s largest brands—to design and deliver exceptional digital experiences. In response to the current COVID-19 pandemic, many people are having to adapt their normal lifestyles and routines. Companies are encouraging remote or adaptive workplaces to reduce the spread of disease. Adobe has joined in the effort, following CDC guidelines to help ensure the safety of our employees and our customers.
For this edition of Pivot Point, I caught up with Sean Whalen, Studio Director for Be Electric Studio located in New York City. Be Electric has been around for a while but working in the epicenter has meant a real change. Sean filled us in on what it has been like for Be Electric and the people he works with since the big switch to “remote” workflow.
As promised, I told you that there would be a Part ll of our 2020 Virtual NAB coverage. So here it is! There is so much going on that I (almost) don’t know where to start except to add one thing - I can tell you that all of the companies that I deal with have really stepped up their game. Whether it is online tutorials, webinars, or virtual press conferences, they are making their presence known.
Lou Daumas works as a colorist at a post production house in NYC named Magic Lantern. Located in the center of Chelsea, the company is known for high-end documentary and branded content finishing work for clients like Netflix, HBO, Facebook, CNN, and National Geographic. They recently worked with Academy Award winning Little Monster Films for the new global ad campaign with adventurer Jimmy Chin and the drone company DJI.
Employee Engagement is a key HR metric and a practice that cannot be overlooked by a human resource department. How engaged a workforce is towards a job or in the present work environment is detrimental to the profits and work they will yield. For this, plans for growth and development are necessary to be in place. The employees vouch for the same, and a must-have is that a career development plan should be talked matter of importance.
An explainer video is a short, targeted video explaining a product, service, or process to a viewer — usually a consumer. Explainer videos are great at building customer interest, forging new relationships, and creating a sense of trust and authority. But they can also be a challenge. An explainer video isn't a direct marketing video. It needs to be informative, interesting, and nuanced, and it has to explain its information with conciseness and clarity.
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.
There are many things that Florida is known for. From its iconic beaches and weather to its amusement parks and luxurious vacation spots, the southernmost state in the US is famous across the country. The state also boasts considerable cinematic significance; it is home to Universal Studios Orlando and Walt Disney World, as well as various theme parks. Florida was incredibly alluring to actors, directors, and producers in the early 20th century, as it served as a popular prime location for feature film production. Times have not remained quite the same, of course, but plenty of blockbusters and culturally significant films have still been shot there in recent years. We’ve gathered some noteworthy examples of the best movies ever filmed in Florida for you below.
On very rare occasions, when the stars align, the cosmic dice roll returns a maximum score, and the featured players fully synchronize with their roles, sheer improvisation can produce a watchable video. Interesting? Certainly. Useful for your video-production efforts? Not really. In almost every filming scenario, you need a script before you get anywhere.