Whether you manage a fledgling production business or a large company, you have to adapt to the times. It could be a slow period when cuts to your team and budget are made, or a bountiful year with profit enough to invest in new opportunities. Service companies mostly conduct business in a buyer’s market, which means making the right cuts and investments prior to a change in the economic tide can mean the difference between success and failure.
Red Giant chats with Sandwich Video’s Adam Lisagor (founder, president), Zach Hobesh (head of post) and Jeff Hodges (post coordinator) - here’s what they have to say about producing commercials for some of hottest startups on the scene.
In the fast-paced production industry, it’s important for ProductionHUB to keep evolving. That’s why we decided it was time for a completely new look. We took this as an opportunity to match our content, messaging and interface to the same level of quality as our trusted crewing services. Our vision is to make production easier for all, and it’s time our website communicates who we are and why we should be your first stop before the cameras start rolling.
So with another IBC in the rearview mirror and NAB NY along with AES just a few days away, you would think we could catch our collective breath. Not going to happen. With more new cameras, new sensors and new gear announcements than I can remember (outside of NAB) there is just a ton of cool stuff going on in our business. Which makes for very good news for us here at ProductionHUB. The problem is where to start? Simple. I am just going to dive right in with both feet. Not in any particular order either but here goes.
I often joke about having been a pirate in a past life where I sailed the Seven Seas in the eternal quest for bounty, and while my camera has replaced my ship, that is the business approach that has prepared me today for a career in the media. At one point we all have to made a decision about how we want to work in the production industry and what types of lifestyles fit us the best.
Director David F. Sandberg has always had a passion for horror and sci-fi films. Though his résumé includes a variety of animation, documentary and short form drama projects, horror and sci-fi have always been the end goal.
This summer I produced an incredibly fun new series called “The Scoop,” which is a hybrid talk show where I interview people who work in the entertainment industry over ice cream from NY’s top local and independent ice cream shops. But not just anybody in the entertainment industry - I wanted to talk to people who work to CREATE entertainment, specifically Producers, Directors, Writers, Casting Directors, and anyone who works behind-the- scenes. The theory behind this was simple: no one ever interviews these people. And as the arts came under threat this past year, I wanted to show people talking about why they decided to work in this insane industry and why they love what they do, and maybe inspire someone looking to work in one of these fields someday. My guests are not celebrities. They are everyday people making a living in the film and theater industries in NYC.
Drones have become more and more popular to the film industry in recent years. A vast number of feature films are being shot using drones. Both mainstream and indie filmmakers have opted to use drones in order to capture aerial shots and the results are stunning!
High-quality content is important for a variety of reasons. A key factor in successfully building an audience and increasing revenue, virtually all businesses today rely on content creation to fuel growth and consumer engagement. If you find yourself in a situation where perhaps customer conversations have plateaued, or are struggling to make sales, you might want to evaluate your content strategy.
We’re in a time when live actors share the screen with puppets and avatars, shows like The Orville are taking onscreen space travel to a whole new level, and armies of walking dead are taking over the streets of Atlanta. And with real-time rendering behind the scenes, post production crews are doing it all at the fastest pace of all time. It’s an exciting time to be in visual effects. With technology advancing rapidly and many of the previous obstacles falling away, it’s also a highly competitive and challenging time. For more on the subject, we talked to an industry veteran.