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Why Young Production Companies Should Leverage Data Analytics

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According to Thomas Friedman, author of The World is Flat, technological advancements in communication and data collection have leveled the playing field for SMEs. Large corporations are now in direct competition with smaller, localized businesses who can provide equivalent services, as well as offer that “personal touch.” As a fledgling production company, you need to utilize every available tool, like data analytics, to successfully compete against established companies.

Lux Machina Smooths the Way for Fox Upfronts

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Each year in New York City, Fox like all networks, bows to their advertisers with their annual Upfronts Presentation. It’s a chance to plug their lineup, introduce new shows, explain old decisions and entertain, pulling out the stops with a star-studded show featuring top celebs, star-style execs, and wow ‘em video footage—all in the name of marketing their upcoming season. 

5 Reasons Why You Should Be Looking at Wireless At-Home Production

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What if you could produce more live videos without incurring the expense and hassle associated with sending entire production crews and trucks to every venue? And what if you could do that without sacrificing video quality or reliability? The wireless at-home production model allows you to do just that. At-home production is changing the way you can execute live events. Here’s how:

Drone Services Are More Accessible Than Ever. What's Next?

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Unmanned aerial vehicles (UAVs) are taking over the skies. They’re being used for everything from “reality capture” (as detailed for businesses to sheer enjoyment by hobbyists. As regulations become clearer and equipment grows increasingly affordable and user-friendly, the production industry is taking up its fair share of the sky, too. More video crews than ever are certified to fly small UAVs for commercial purposes. For more on what this means for both production crews and clients looking to hire drone services, we talked to Ryan Goble, Senior DP and FAA-certified drone pilot at Running Pony. 

VER Provides Global Lighting Services to Bruno Mars 24K Magic World Tour

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Producer Singer-Songwriter Bruno Mars is on a massive “24K Magic World Tour“ cross-continent tour which started in the Europe and is now entering North America. Dates for South America and Australia were just added with additional dates expected into late 2018. Bruno Mars new tour reflects the funk & soul of the ’70s, and the 24 Magic World Tour stage design is no different. Using a record setting 795 Robe Spikies, rigged on 20 moving over-stage pods, the design is a compliment of mashed together lighting rigs reflecting times from the past, while bringing a modern feel using motion-rigging pieces.

In Review: URSA Mini Pro 4.6K DaVinci Resolve Micro Panel

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As we start winding towards the dog days of summer, I was recently given the opportunity to get in front of the URSA Mini Pro 4.6K and the DaVinci Resolve Control Panel. This was a new and different approach to looking at products that come through the doors at ProductionHUB. Normally we might get a camera or lighting kit but to get two production/post production related products together was cool. As a production professional (like many of you) I am always looking at the budget and ways to control costs. So the idea of being able to upgrade in the field and enhance the post-production suite without crushing the budget was enticing to say the least. But before I get there, lets take a look at where production always has to start. It starts with the camera of course.

Hunting for a Job in Video Production? 5 Surefire Ways to Get a Job Offer

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Video editor, audio director, animator, DVD writer, camera operator… the list of jobs in video production is huge. All these professions have something in common: creativity. The job hunting process is similar, and the hiring decisions are usually based on the applicant’s level of creativity, professionalism, and commitment. Those are the things you need to show and prove throughout the application process.

5 Tips for Hiring the Best Freelancers

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My husband/partner and I have operated our San Diego video production company together since 1982. So after hundreds of video shoots throughout three-plus decades, we have learned what to look for when we need to hire an extra hand or two. But for those of you who are maybe looking to hire a freelancer for the first time, and you want to hire the best, here are five tips to keep in mind as you search.

How to Make Educational Videos People Actually Want to Watch

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Have you ever had to suffer through a dry, stale educational video that bored you to tears or made you want to pull out your hair? Such videos are common elements of many corporations’ onboarding and regulatory compliance programs, so they’re not going away anytime soon. For video content producers, there’s a real opportunity to transform such pieces—to generate enthusiasm instead of eye rolls at the mention of the term “online training courses.” The real challenge is producing something that doesn’t just convey the information, but also keeps viewers genuinely engaged, smiling, and clicking for more. It takes a special knack. For more on this special touch, we interviewed A. Troy Thomas, President and Owner of Inertia Films.