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The PROspective

Tips & tricks, exclusive interviews, product reviews & more!

Making the Virtual a Reality (Here's What a VR Project Entails)

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Your average VR project requires a lot of complicated equipment, a number of complicated steps, and a co-ordinated, full on team effort. In the distant future – think ‘flying cars and robot butlers’ distant – you may well be able to shoot 360 VR films on your iPhone (or future equivalent). For now, the process involves more than just reaching into your pocket and whipping out your phone.

4 Tips for Developing the Message of Your Brand Video

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The average human attention span is seven seconds. The average attention span of a goldfish is nine seconds. 

You can draw your own conclusions here, but the truth is we would rather click play on a video than read an article about the same topic. In fact, if this article were in the form of a compelling video, it would get a higher engagement rate and you would feel like you know me a little better by the end. (My name is Paige, by the way. It’s only fair that I start by introducing myself.)

The Future of Digital Media is Getting Personal: Trends to Watch for in 2017

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When Nixon and Kennedy squared off during the first televised presidential debate in 1960, it changed American politics forever. Last year brought a similar transformation--this time in the form of unfiltered tweets. The demand for first-person narrative has erupted alongside the powerful consumer technology that drives it, allowing everyday people to become influencers and public figures to leverage their following for political gain. The ways that we produce and consume content are in constant evolution, yet one common theme holds steady: fact or fiction, people want content that feels real.

Budgeting & Scheduling: What the Smallest Productions Can Learn from the Biggest

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Gear failures, budget busters, scheduling snafus—video productions are rife with opportunities for things to go wrong. Whether you’re putting together your first small shoot or the 100th episode of a major television program, some scheduling and budgeting tricks can make any production smoother. We asked CrewCloud Manager Ashley LaRocque—formerly a post supervisor for network TV—to share some simple but hard-earned wisdom on ways to save time, money, and headaches.

Blonde + Co Campaign Delivers Powerful Message: New York Athletes are #NotAFan of Domestic Violence

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Created and produced by New York creative agency Blonde + Co for the National Coalition Against Domestic Violence (NCADV) and New York City Council Speaker Melissa Mark-Viverito, the #NotAFan campaign inspires fans to take a stand against perpetrators. The campaign features well-known New York athletes as Yankees manager Joe Girardi; former Knicks star John Starks; Liberty’s Kiah Stokes; and Cosmos’ Lucky Mkosana and Giovanni Savarese.

Bring Your Vision to Life with these 10 Unique Film Locations

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Just like strong casting, your set location should have just as much character as your actors. Instead of defaulting to generic locations like a bookstore or a restaurant, find a unique location that helps bring your vision to life. We partnered with Peerspace, an online marketplace that helps you find undiscovered locations, to bring you some of the most unique yet functional spaces to unlock your creativity. From industrial studios to midcentury modern homes, choose from one of these more memorable film locations.  
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