Blackmagic Design Announces Blackmagic Production Camera 4K is now Shipping

Miscellaneous Monday, February 10, 2014
Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US $2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide.Learn what Grant Petty, CEO, Blackmagic Design has to say about the news, along with its features.

Tips on Making the Most of 'Ask & Answer'

Miscellaneous Friday, February 07, 2014
Interested in hearing other live streaming tips? Wondering if that new lens has been giving anyone else problems? Where you can cut costs when you’re on a small production budget? Just Ask. Ask & Answer is an open forum to enhance your experience while promoting great member interaction. And really, what’s better than ProHUBBers helping each other out?

Panasonic Brings State-of-the-Art AV Equipment to the Sochi Winter Olympics

Miscellaneous Wednesday, February 05, 2014
Panasonic Corporation announced it has delivered its state-of-the-art AV equipment to the 22nd Olympic Winter Games to be held in Sochi, Russia from February 7 to 23, 2014. Panasonic has supplied a large amount of equipment to the competition venues and the Olympic related facilities in a variety of AV product areas. Among these, Panasonic's supply of security cameras to the Sochi Olympic Winter Games is the largest in the history of the Olympic Games, and the supply of LED large screen displays is the largest ever by area in the Olympic Winter Games.View the list of all the Panasonic equipment shipped for the Winter Games.

Clockwork VFX Teams With Agency Rotter And Toys "R" Us To Win Monster 500

Miscellaneous Monday, February 03, 2014
Monster 500, the post-apocalyptic mega-race is on, and animation/visual effects studio Clockwork VFX is the creative winner. The studio teamed with agency Rotter Creative Group and Toys "R" Us to launch the new Monster 500 brand. The result is an engaging minute-long spot consisting of beautifully detailed 3D animation. With 13 team members working for five weeks to complete the complex animation sequences, Clockwork’s creative skills, particularly their lighting, texturing and rendering capabilities -- were tested. Learn what equipment was used when creating their winning spot, along with industry trends, a partnership with Xbox and much more from Clockwork’s Creative Director/Co-Founder Jason Tomlins.

Platforms Accelerated: How Will People Watch TV Tomorrow...Or Will They Even Watch it?

Industry Announcements / Events Friday, January 31, 2014
With “disruption” being used as common vernacular to describe the television industry, how do content creators, advertisers and consumers move through this ever-changing environment? Is it streaming services driving micropayment models or gaming box aggregators letting us choose multiple services to consume? How will content consumption be impacted with a la carte behavior models driving the audience to new personalized viewing solutions? Who’s got the straight dope on this trend (if it even IS a trend yet)? Our panel does, and they share it with you in a “must see” session!

NATPE Talks: 10 Commandments of Content

Advice / Tips & Tricks Wednesday, January 29, 2014
by Jessica NinScott Donaton, Global Chief Content Officer, Universal McCann and Editor/Publisher, Ad Age UM Studios is the center of content and creativity at global media agency UM, developing and distributing brand stories for such clients as BMW, L’Oreal Paris and Sony Electronics. During one of the “NATPE Talks” session, Scott Donaton, global chief content officer, shares his “10 Commandments” for Storytelling in the Social Age. Discover tips from one of the best content creators at the show and see why content marketing is a business imperative for every brand. "We as a species are addicted to story. If you want to implant a message in the human mind, the best way is to put it in story."

Storytellers who shaped pop culture: a Chat with Terence Winter

Industry Announcements / Events Wednesday, January 29, 2014
Mr. Winter has earned a richly deserved place in the pantheon of creative and artistic success stories, achieving many of his early Brooklyn-bred goals in his daring and groundbreaking efforts on landmark television programs. As executive producer, Mr. Winter helped change the very landscape of televised episodic drama with THE SOPRANOS, for which he also wrote 25 episodes and earned four Emmys (including one for the oft-cited favorite episode of many fans, "Pine Barrens.") Now guiding the indelible and historic HBO drama series BOARDWALK EMPIRE, Mr. Winter also recently flexed his cinematic muscles with the powerful screenplay for Martin Scorsese's THE WOLF OF WALL STREET. We are honored to have Mr. Winter join with moderator Jill Bernstein of Fast Co. for an intimate one-on-one conversation at NATPE 2014. Moderator(s): Jill Bernstein - Editorial Director, Fast Company Speaker(s): Terence Winter - Creator & Executive Producer, BOARDWALK EMPIRE, HBO

NATPE: Red Touch Media's Insight on Entertainment & Tech

Industry Announcements / Events Monday, January 27, 2014
While keeping warm in Miami at NATPE this week, we thought we'd share a quick interview with Wayne Scholes, CEO and Chairman of Red Touch Media. He is a panelist on the Platforms Accelerated track at NATPE, titled "Let’s Make a Deal: Trading Premium Content for User Data," a topic he can delve into deeply, in addition to talking about his insight/outlook on the digital content industry.Get insight on the entertainment and technology industries, recent content distribution deals & more.

How to Gain a Product Placement Partnership that Works

Advice / Tips & Tricks Friday, January 24, 2014
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale social art and wine experience, on an unprecedented promotion bringing fans closer than ever to their favorite characters. Learn how to gain a product placement partnership that works for your company and demographic.

3 Tips for Capturing Outstanding Red Carpet Footage

Advice / Tips & Tricks Monday, January 20, 2014
Early 2014 signals the arrival of awards season. Starting with the Golden Globes on January 12, the Grammy’s on January 26, through the Academy Awards on March 2, the stars are out in full regalia, and celebrity shooters like Michael Goldberg are on hand to capture it all. Conveniently based in Beverly Hills, his company, CelebrityFootage™, has been shooting celebs on the red carpet for over 20 years. And today this ever-growing collection of historical and up to the moment clips is available for editorial coverage, royalty-free from Shutterstock .Like anything else, shooting celebrities at live events has its own quirks and criteria and no one knows the ins and outs better than Goldberg. Here are Michael Goldberg’s tips for creating the perfect shot.