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Behind the Scenes: Visual Storytelling from the Jungles of Hollywood

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MTh Directors, Grady Hall and Mark Kudsi joined forces for Katy Perry’s ‘Roar’ to transform this pop star into Queen of the Jungle. 

* What challenges on set did you face throughout the development of the video?

Our vision was always to make the biggest, best jungle video we possibly could, limitations be damned. We as a whole group just took on the challenge of getting all of it — a complete Woman vs. Tiger storyline, a “Woman Meets Monkey” friendship … not to mention a bunch of action that involved swinging from vines, standing on waterfalls, animated cave paintings and working with all of those animals … and just the “Katy being Katy” scenes in which she paints the elephant’s toenails, brushes the alligator’s teeth, and all those other “Glamazon” moments we loved. See? It’s hard to even summarize it in a quick way — so imagine trying to shoot all this complex stuff in a couple of days.

Helpful Tips When Storyboarding your Video

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Regardless of whether you’re making a short promo video or a feature-length film, the storyboard is an intrinsic first step in the pre-production of your content. When you start your planning, you need to think of your storyboard as a blueprint - a visual representation, using drawings and illustrations to map out the flow of your content. It is in this early stage that you can create an effective skeleton and solid plan that you and your team agree on. You can hash out details on specific shots, transitions and suggest ideas that will work on film. Coming back to your storyboard will also help with editing and any issues that may arise later in production.

Blackmagic Cinema Camera Review

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by Kholi Hicks

Blackmagic Design’s first Cinema Camera offers great value in a small package: 13 stops of dynamic range, 2.5K Resolution, Linear RAW data in an open-source format (Cinema DNG), options to acquire in high quality, straight-to-the-edit industry standard formats such as DNxHD and ProResHQ, as well as both PAL and NTSC options in one single unit.

A New Story Unfolds: LUMINA by ProjectSAM

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N. Halpern

In this new golden age of symphonic sample libraries, the works of ProjectSam have had a dominant presence on the scene for a number of years now, perhaps none more so than their SYMPHOBIA series, whose first two installments were an instant hit amongst producers and composers, and continue to be de rigueur for media composers who are called on to produce rich sounding symphonic pieces on a tight deadline.


IBC 2013: Second Screen and Social Innovation

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by John Pokorny

Panelists:

Daniel Danker, Chief Product Officer of Shazam
Dan Biddle, Head of Broadcast Partnerships, Twitter UK
Matt Millar, CEO, Tellybug
Steve Godman, IMI Mobile

Daniel Danker:
(Left BBC for a career with Shazam)

Most people don’t realize Shazam is 10% of all digital music sales in the world right now; and 70 million people a month are using it. It’s a super simple setup. I came on board to grow Shazam for the TV area of the company. Did you know 80% of users Shazam television? It’s not just about pulling your phone out at a Café or nightclub when there is a song you don’t recognize. It is being utilized for a lot more. 

All of this prompted me to ask a question that is pretty unpopular:

“When it comes to second screen, have we been trying to solve a problem that doesn’t really exist?”

Why Every Director Needs an AD

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above: Chicago-based AD Stephanie Clemons

by featured blog contributor, Jeremy Pinckert

As the Velvet Underground famously sang, “I’m Beginning to See the Light.” Or at least a recent project I was slated to Direct forced me to turn my eyes even more towards a light to which I’ve already been headed. Irregardless, now that I’ve had a look? I ain’t ever going back.

Our client, Go RVing, needed a wide-range of marketing video content for Broadcast and Web use, and they brought me in to direct a 4-day shoot on Michigan’s West Coast. The first day was all interviews with actual users telling their unscripted stories to camera. The second and third days involved shooting eight different scenic broll situations with 20+ talent members in various camping situations. The fourth day was a practice in planning, logistics, and highway patrol as we shot seven vehicles on a large stretch of a US highway, through rolling vineyards and driving on wooded country roads.

What's to Come at 2013's BroadcastTVCon

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BroadbandTVcon started 5 years ago under the name OTTCON, in reference to Over-the-Top TV and Video.  As the market and industry has matured, BroadbandTV encompasses all the exciting developments in the production, programming, delivery, consumption and interaction with video over a wide variety of platforms. Learn where they see the broadcast industry headed, as well as some industry heavy hitters on deck to speak at this year’s event! 

Tips to Turn your Video Viral

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Online marketing is an ever-changing landscape, and this is particularly true with regards to the world of viral videos. Whilst once an area dominated by CGI frogs and dancing cats, companies are more and more frequently adopting this social phenomenon as a platform for their brand. Video campaigns by Coca-Cola, Samsung and T-Mobile have proved massively popular and led the way in showing what a powerful segment of online marketing videos can be.Where many brands get caught out, however, is turning their video from one of the hundreds uploaded to YouTube every minute to an internet hit. …

The focus of this article therefore is to offer some tips on how you can turn your content into an internet hit. Whilst there is never a guarantee that a video will go viral, there are several tips and tricks you can employ to ensure your video is seen by the people you want and maximize your internet presence.