With his answer to our first question alone, you can tell why Matt Beard is the photographer most any production company, client, and celeb would not mind having by their side. Making sure every image is picture perfect is not only a job to Beard, but a passion. From working with Maroon 5 to Cirque du Soleil, his range of artistic approach spans across Los Angeles and beyond.
by Danny Groner, Shutterstock
Setting the scene for any video can be tricky. You need to orient the viewer to what they’re about to see, and you’ve got to do it quickly or run the risk of creating an unwanted distraction at the top of your production. Many TV shows open up with a series of punchy establishing shots, first of a cityscape, then of a building within it, then the office within the building. It happens quickly, within a matter of seconds, but it leaves viewers with the background they need before buying into the dialogue and action that follows. The initial aerial shots shouldn’t be taken for granted, though, as they can deliver much more than just a beautiful view of a city. When choosing a clip for the city at hand, consider also the tone and feeling of the clip and the way it was shot. For a busy, office setting scene, open with a faster, more frantic, and tighter city shot — even consider time-lapse. If introducing a more lighthearted scene, let the opening aerial footage clip breathe for longer and go wider to really showcase the panorama. Make sure that the aerial footage lines up with the sentiment of the scene that follows—it really influences your audience’s mind-set going into what comes next. Here are some powerful, atmospheric aerial shots from around the world:
In an age of dwindling attention spans, online marketing is trickier than ever. Here’s the truth: People may find your company online, but most of them will leave your website in about eight seconds. (And, if they actually read what you’ve written, they’ll only remember 10 percent of it.)
There’s a better way to use your marketing budget. Putting your company’s message into a video means that you can share more information in less time, and your audience will remember more of it — 58 percent more, in fact.
Essentially, you have two choices: Very few people can remember 10 percent of what they read on your website, or many more will remember 68 percent of what they saw in your video. The choice is simple. But why does it work?
In the spirit of Valentine’s Week, we decided to sprinkle our love onto some of the loyal companies who make our site possible: the employers who consistently hire from ProductionHUB.
While there are literally hundreds that caught our eye this month, here is a quick list of those who seemed to captivate ProHUBBers from across the globe.
Psst: they are still hiring (wink, wink). Apply below if you think you are a good match.
The 2013 NATPE Market & Conference in Miami is the only American program market serving the worldwide television community, and is known throughout the world as a key media event to attend. In addition to double-digit overall gains in attendance this year, NATPE welcomed 1,000+ domestic and international buyers to the milestone 50th Anniversary too, making it the highest number in more than five years, according to NATPE President and CEO Rod Perth.
Starting with a classy opening night reception poolside at the Eden Roc Hotel, it was great bumping into familiar ProHUBBer Chad Crawford from Crawford Group. Not only did we bump into a few ProHUBBers while at NATPE, but learned plenty from some of the industry’s heavy hitters, famous faces and top notch execs.
It was a great turnout last night at the Florida Film Festival annual Kickoff party. Not only was the Enzian Theater's Eden Bar packed with new drinks and appetizers, but great locals from the industry too! Whether film enthusiasts, filmmakers or press, all were welcomed with open arms. Special shout-out to Deeb Studios who showed off their new promo for FFF ‘13.
Kinetic Media believe it’s OK to brag a bit when hard work is recognized, and we agree! (Plus, having an Emmy statue sitting in their office is definitely worth a few bragging rights.) Learn the importance of story telling & making your production company flourish while discovering production trends from experts who know how to get the creative juices running, while snagging an Emmy while they’re at it.
by featured blog contributor, Jeremy Pinckert
Most Super Bowl ads are exquisitely planned, taking months of pre-production involving the best creative minds in the business. They also are blessed with stratospheric budgets. But what happens when your client calls you to produce something for the big game, and it’s only weeks away? Put down that Ambien, there’s no need to fret — this survival guide can help you rise to the challenge! The University of Notre Dame found out they needed an “institutional message” to air during college football’s BCS title game. This title game was expected to draw over 30 million viewers, becoming the highest-watched sports game in history outside of the Super Bowl. We received a call to see if I could direct the crew and if my company, Explore Media, could produce the entire spot. The caveat? This happened on a Tuesday morning. They needed to shoot by Friday of the same week! If we wouldn’t have had the background tips I’m going to share in this guide, I don’t think there’s any way we would’ve achieved the results.
Walt Jones, of Rhythm & Hues knows all about creating content and selling it.
Founded in 1987, Rhythm & Hues houses some of the world’s top creative talents and best technologies, delivering outstanding, award-winning visual effects and animation. Credits include: Life of Pi, Hunger Games: Catching Fire, Django Unchained and many more feature films.
Whether it’s a script, image or video- if you want to make money, find the defined market for it.
So many great ProHUBBers, so little time. With thousands of all-star production professionals, companies and artists on ProHUB, it’s refreshing to come across a few whose creative talents are not only seen behind-the-scenes but on their own websites as well. This month, we chose the Top 5 ProHUBBer websites that caught our attention. Who knows, maybe they’ll inspire you to create a few new savvy features & shortcuts for your site too!