Planning the Future of Broadcast Audio

Industry Announcements / Events Tuesday, October 22, 2013
A review of DTV Audio Group's 2013 AES programby Chris SanchezThe DTV Audio Group is a trade organization whose mission is to help the industry meet the potential of digital television audio. Its membership is comprised of "network operations and technology managers and the engineers and consultants who support them. At the 2013 NY AES show, DTV A/G held a 5-part symposium that examined some changes that we can anticipate in the broadcast-audio landscape in the coming years.

Creating Crisp Images for Breaking Bad

Miscellaneous Friday, October 18, 2013
Even though Breaking Bad has come to an end, it seems everyone is still trying to hold on. (We're one of those people.) So we decided to get an interview with the man who made sure our beloved characters always showed up crystal clear week after week, colorist, Tom Sartori.Q: As a colorist for Breaking Bad, what was a major post-production challenge you had to deal with? A: A constant challenge was to maintain stamina throughout the eight-hour session budgeted for final color. Some 500 or more shots had to be perfected within this timeframe, so the procedure, in very rapid succession, was always: identify the game plan, execute, verify color match, and then move on to the next shot.

Behind the Scenes: Visual Storytelling from the Jungles of Hollywood

Miscellaneous Friday, October 11, 2013
MTh Directors, Grady Hall and Mark Kudsi joined forces for Katy Perry’s ‘Roar’ to transform this pop star into Queen of the Jungle. * What challenges on set did you face throughout the development of the video?Our vision was always to make the biggest, best jungle video we possibly could, limitations be damned. We as a whole group just took on the challenge of getting all of it - a complete Woman vs. Tiger storyline, a “Woman Meets Monkey” friendship … not to mention a bunch of action that involved swinging from vines, standing on waterfalls, animated cave paintings and working with all of those animals … and just the “Katy being Katy” scenes in which she paints the elephant’s toenails, brushes the alligator’s teeth, and all those other “Glamazon” moments we loved. See? It’s hard to even summarize it in a quick way - so imagine trying to shoot all this complex stuff in a couple of days.


Helpful Tips When Storyboarding your Video

Advice / Tips & Tricks Friday, October 04, 2013
Regardless of whether you’re making a short promo video or a feature-length film, the storyboard is an intrinsic first step in the pre-production of your content. When you start your planning, you need to think of your storyboard as a blueprint - a visual representation, using drawings and illustrations to map out the flow of your content. It is in this early stage that you can create an effective skeleton and solid plan that you and your team agree on. You can hash out details on specific shots, transitions and suggest ideas that will work on film. Coming back to your storyboard will also help with editing and any issues that may arise later in production.

Blackmagic Cinema Camera Review

Equipment / Tech Reviews Wednesday, October 02, 2013
by Kholi HicksBlackmagic Design’s first Cinema Camera offers great value in a small package: 13 stops of dynamic range, 2.5K Resolution, Linear RAW data in an open-source format (Cinema DNG), options to acquire in high quality, straight-to-the-edit industry standard formats such as DNxHD and ProResHQ, as well as both PAL and NTSC options in one single unit.

A New Story Unfolds: LUMINA by ProjectSAM

Miscellaneous Tuesday, October 01, 2013
N. HalpernIn this new golden age of symphonic sample libraries, the works of ProjectSam have had a dominant presence on the scene for a number of years now, perhaps none more so than their SYMPHOBIA series, whose first two installments were an instant hit amongst producers and composers, and continue to be de rigueur for media composers who are called on to produce rich sounding symphonic pieces on a tight deadline.

IBC 2013: Second Screen and Social Innovation

Industry Announcements / Events Wednesday, September 25, 2013
by John PokornyPanelists:Daniel Danker, Chief Product Officer of Shazam Dan Biddle, Head of Broadcast Partnerships, Twitter UK Matt Millar, CEO, Tellybug Steve Godman, IMI MobileDaniel Danker: (Left BBC for a career with Shazam)Most people don’t realize Shazam is 10% of all digital music sales in the world right now; and 70 million people a month are using it. It’s a super simple setup. I came on board to grow Shazam for the TV area of the company. Did you know 80% of users Shazam television? It’s not just about pulling your phone out at a Café or nightclub when there is a song you don’t recognize. It is being utilized for a lot more. All of this prompted me to ask a question that is pretty unpopular:“When it comes to second screen, have we been trying to solve a problem that doesn’t really exist?”

Why Every Director Needs an AD

Director's Cut Wednesday, September 18, 2013
above: Chicago-based AD Stephanie Clemonsby featured blog contributor, Jeremy PinckertAs the Velvet Underground famously sang, “I’m Beginning to See the Light.” Or at least a recent project I was slated to Direct forced me to turn my eyes even more towards a light to which I’ve already been headed. Irregardless, now that I’ve had a look? I ain’t ever going back. Our client, Go RVing, needed a wide-range of marketing video content for Broadcast and Web use, and they brought me in to direct a 4-day shoot on Michigan’s West Coast. The first day was all interviews with actual users telling their unscripted stories to camera. The second and third days involved shooting eight different scenic broll situations with 20+ talent members in various camping situations. The fourth day was a practice in planning, logistics, and highway patrol as we shot seven vehicles on a large stretch of a US highway, through rolling vineyards and driving on wooded country roads.