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"Snow Guardians" Immerses Viewers Into their High-Altitude Documentary

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Robbie Carman, co owner of post production finishing company Amigo Media and colorist for the documentary “Snow Guardians”, took some time aside to share with us the process of creating such an immensely visual documentary. The doc is based on the life and work of Ski Patrol at several Montana Ski Resorts as well as the Search and Rescue teams that respond to winter emergencies.

The visual goal of the “Snow Guardians” crew was to immerse the viewer into the lives of the men and women who take on this challenging high altitude job, while capturing the vast natural beauty of the remote and sometimes inhospitable mountain winter.

The documentary is shot using cutting edge motion control time-lapse systems to help show the beauty and the amazing winter weather in Montana’s mountains. 

Private Drummer: “Drums From the Big Room: The Mixes” from Sony Creative Software

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by N. Halpern

“Drums From the Big Room: The Mixes,” is a finely produced two-disc drum loop library from Sony Creative Software, performed by Steve Ferrone, a venerable session drummer (Duran Duran, Alan Parsons, Bee Gees), and member of Tom Petty’s Heartbreakers since the early 1990s. This collection is a pared-down version of the 2005 release “Drums From the Big Room,” (also still available), which provided many of these same performances, but in full multi-track versions in which, along with the “full mix” of each loop, comes separate WAV files of hi hat, kick, snare, rooms, overheads, etc. A few instances of multi-track performances are included as “bonus loops” in this collection.

Top Highlights Not to Miss at REELSEO Video Marketing Summit

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ReelSEO has been publishing news, views and tips at the fore front of Video Marketing for over 5 years and there’s no question that it’s founder Mark Robertson’s knowledge and standing in the video marketing industry is highly regarded by his peers.  So it’s no surprise that he is being supported by some of the brightest and best experts at his Reel Video Marketing Summit' to be held on the 26th July 2013 in San Francisco.

The schedule for the day is focused on ‘The Life of a Successful Video Marketing and Advertising Campaign’ and will be kicked off with a keynote by Suzie Reider - Director of Media Solutions at Google.  No one knows the ins and outs of YouTube brand marketing better than Suzie!

Sony Pictures Entertainment & The Ad Council Keep America Staying "Bluetiful"

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Q: Who was involved in creating the “America the Bluetiful” plan, and how do you plan to help publicize the initiative?

A: America the Bluetiful is Sony Pictures Entertainment’s nationwide series of environmental efforts, which allow kids and their parents to meet the Smurfs as they clean up their local parks, encourage recycling, plant trees, and discover other ways to help “bluetify” our country. As part of the initiative, Sony collaborated with the U.S. Forest Service and the Ad Council to produce a series of new PSAs featuring characters from the upcoming family comedy The Smurfs 2. All of the work by Sony was done pro bono.

On Saturday June 22, the PSAs were officially unveiled at The Grove in Los Angeles, as part of The Smurfs 2 launch event, which also introduced “America the Bluetiful.” After the launch, the PSAs will be distributed by the Ad Council to our network of approximately 33,000 media outlets nationwide, who will donate time and space to promote our message.

Ambience and Rhythm: “Liquid Planet” from Sony Creative Software

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By N. Halpern

“Liquid Planet” is an elegantly-designed loop library for producers and composers, emphasizing ambient textures and ethnic percussion loops. The library was developed by Robert Rich, a California-based composer known for his work in ambient and minimalist music. The library is available as a subset of Sony Creative Software’s “Scoring Pack” or as a standalone library.

The library is well organized, with its materials divided into seven general folders: Clean Flutes, Drones & Abstract, Ethnic Percussion, Melodic Metal, Synthetic Pulses, and Twinkles. Where applicable, each file is labeled and meta-tagged with its respective original tempo and/or key. All audio is clean and high fidelity.

The Method Behind the Mayhem

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ADmerica Keynote about changing the insurance conversation.

Susan Credle, CCO, Leo Burnett

Lisa Cochrane, SVP, Marketing, Allstate.

Cochran helped transform Allstate’s marketing & believes she has a responsibility to improve the lives of customers.

"It’s all about changing the conversation so we are leading it."

Back in 2010, Allstate’s “summer campaign ” wanted to inject some life into the company. Something was happening in the world of insurance though - Progressive and Geico was geared towards a younger audience, using humor to commoditize the business. But if you go with the lowest price, you run the risk of being under insured in times of crisis. People didn’t know they weren’t covered. Allstate and Leo Burnett have been partners for 50+ years. 

Agency concept pitches used to be this big ‘ta-da’ reveal, but now it’s so much more collaborative from the get-go. There’s always a ‘junk board’ up to help with brainstorming ideas. It’s how “Mayhem is everywhere” was born.

How You Can Help Give a Voice to the Voiceless in Haiti

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Nehemiah Records is an international indie record label committed to giving a voice to the voiceless. Nehemiah Records was established  by Steph Leigh Limage while she was filming a feature documentary in Haiti after the 2010 earthquake. During her adventures she wound up in the projects of Port Au Prince producing beats with artists who were living in tent cities after the earthquake. What she discovered was a pool of extremely talented artists who had no way to support them selves, through this need Nehemiah Records was born.

Learn all about the movement and how you can help.

Inside "Inside the Cutting Room"

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Editors, Sound Designers & VFX Artists Share Their Secrets at MEW’s 6/8 Event

By N. Halpern

On June 18th, the Manhattan Edit Workshop presented “Inside the Cutting Room: Sight, Sound and Story,” a series of panels on post-production techniques. The day’s events included panels that ran the gamut from picture editing, to sound design and visual effects. Here are some highlights from the day’s panels.

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In the afternoon panel “Anatomy of a Scene: Documentary and Narrative Editors Deconstruct their Work” film editors Michael Berenbaum, David Tedeschi, Jeffrey Wolf, and David Zieff screened and discussed sequences from documentary and narrative film projects, charting the processes of their respective developments.

Canon 5D Mark III Firmware 1.2.1- HDMI Clean Output and the Atomos Ninja 2 recorder.

by Barry Andersson

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Recently Canon announced the latest firmware update for the 5D Mark III camera (Version 1.2.1).  The exciting new feature here for video is the clean HDMI out on the camera that allows you to record the signal to an external recorder.  The clean HDMI out sends the video feed over the HDMI cable without any of the menus or markings so it can be recorded and used for your edit. 

I chose the Atomos Ninja 2 external recorder to use on two of my recent productions and it works like a charm. The HDMI feed goes directly into the recorder and is recorded onto a SSD drive.  If you have primarily been using DSLR cameras SSD drives may be new to you.  They are solid state drives that are about the size of an iPhone. 

If this is your first time using SSD drives there are a few things you should know.  You need an adapter or device to connect to your computer. There are two that I have really been liking.

The Cine Gear Experience

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For those who missed Cine Gear 2013 this past week, this expo offers artists & technicians the opportunity to discover the latest technology & techniques, all while being able to network with industry pros in a professional & fun studio environment.

Thanks to ProHUBBer, Kim Karel, she shares her perspective on what you might have missed at the expo this year!