NATPE Talks: 10 Commandments of Content

Advice / Tips & Tricks Wednesday, January 29, 2014
by Jessica NinScott Donaton, Global Chief Content Officer, Universal McCann and Editor/Publisher, Ad Age UM Studios is the center of content and creativity at global media agency UM, developing and distributing brand stories for such clients as BMW, L’Oreal Paris and Sony Electronics. During one of the “NATPE Talks” session, Scott Donaton, global chief content officer, shares his “10 Commandments” for Storytelling in the Social Age. Discover tips from one of the best content creators at the show and see why content marketing is a business imperative for every brand. "We as a species are addicted to story. If you want to implant a message in the human mind, the best way is to put it in story."

Storytellers who shaped pop culture: a Chat with Terence Winter

Industry Announcements / Events Wednesday, January 29, 2014
Mr. Winter has earned a richly deserved place in the pantheon of creative and artistic success stories, achieving many of his early Brooklyn-bred goals in his daring and groundbreaking efforts on landmark television programs. As executive producer, Mr. Winter helped change the very landscape of televised episodic drama with THE SOPRANOS, for which he also wrote 25 episodes and earned four Emmys (including one for the oft-cited favorite episode of many fans, "Pine Barrens.") Now guiding the indelible and historic HBO drama series BOARDWALK EMPIRE, Mr. Winter also recently flexed his cinematic muscles with the powerful screenplay for Martin Scorsese's THE WOLF OF WALL STREET. We are honored to have Mr. Winter join with moderator Jill Bernstein of Fast Co. for an intimate one-on-one conversation at NATPE 2014. Moderator(s): Jill Bernstein - Editorial Director, Fast Company Speaker(s): Terence Winter - Creator & Executive Producer, BOARDWALK EMPIRE, HBO

NATPE: Red Touch Media's Insight on Entertainment & Tech

Industry Announcements / Events Monday, January 27, 2014
While keeping warm in Miami at NATPE this week, we thought we'd share a quick interview with Wayne Scholes, CEO and Chairman of Red Touch Media. He is a panelist on the Platforms Accelerated track at NATPE, titled "Let’s Make a Deal: Trading Premium Content for User Data," a topic he can delve into deeply, in addition to talking about his insight/outlook on the digital content industry.Get insight on the entertainment and technology industries, recent content distribution deals & more.

How to Gain a Product Placement Partnership that Works

Advice / Tips & Tricks Friday, January 24, 2014
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale social art and wine experience, on an unprecedented promotion bringing fans closer than ever to their favorite characters. Learn how to gain a product placement partnership that works for your company and demographic.

3 Tips for Capturing Outstanding Red Carpet Footage

Advice / Tips & Tricks Monday, January 20, 2014
Early 2014 signals the arrival of awards season. Starting with the Golden Globes on January 12, the Grammy’s on January 26, through the Academy Awards on March 2, the stars are out in full regalia, and celebrity shooters like Michael Goldberg are on hand to capture it all. Conveniently based in Beverly Hills, his company, CelebrityFootage™, has been shooting celebs on the red carpet for over 20 years. And today this ever-growing collection of historical and up to the moment clips is available for editorial coverage, royalty-free from Shutterstock .Like anything else, shooting celebrities at live events has its own quirks and criteria and no one knows the ins and outs better than Goldberg. Here are Michael Goldberg’s tips for creating the perfect shot.

2014 Sundance Selection: Me+Her

Miscellaneous Thursday, January 16, 2014
Director Joseph Oxford and cinematographer Bradley Stonesifer created a unique live action short film “Me+Her,” which was accepted into this year’s Sundance Short Film program. What makes this film so special is that Joseph and Bradley created an incredible imaginary world where all of the main characters and sets were built out of standard cardboard boxes. While any film admitted into the Sundance competition is going to look amazing, the fact that Joseph and Bradley captured stunning images using only cardboard really sets this project apart.

Sony Announces Latest Consumer Software

Miscellaneous Wednesday, January 15, 2014
Sony Creative Software, a leading provider of professional video and audio editing applications, today announced the availability of the latest upgrades to their award-winning line of consumer products which include Movie Studio 13 Platinum and ACID Music Studio 10. These applications offer aspiring independent filmmakers and music producers the tools to produce compelling, professional-quality projects for distribution from the desktop to the cloud.

CES 2014: What the Hype About Tomorrow Means to Your Business Today

Industry Announcements / Events Monday, January 13, 2014
by Ken KerschbaumerLast week the Consumer Electronics Show was held in Las Vegas, the annual convention of “all things electronics” as everything from smart toothbrushes to new electronic fitness bracelets and, of course, ultra-expensive Ultra-HD TV sets were introduced. Oh...and thousands upon thousands of covers and cases for smartphones and tablets were also rolled out. The New York Times today had a quick recap that really encapsulated what the show has become: a convention-sized version of the Sky Mall magazine found on airplanes as you often spend as much time thinking “why would anyone need that” as you do “what a great idea.”For those involved in TV production the show has two main functions: to provide a possible roadmap for future distribution platforms like Ultra-HD and small-screen video that may impact production tool purchasing plans and also as a place to see new consumer-level cameras, etc. that could play a role in a professional-level production.

Video Production for Beginners

Advice / Tips & Tricks Friday, January 10, 2014
Getting started with video production is a daunting task, particularly if you simply have no idea where to begin! Here at Skeleton Productions, we have helped many young producers develop their craft, as well as learn something about it ourselves along the way. In this article therefore, we have compiled some useful tips for budding video producers.