AbelCine LA Celebrates Upgraded Facility with Open House

Industry Announcements / Events Wednesday, July 31, 2013
AbelCine recently hosted an Open House at their Burbank facility to celebrate its renovation and expansion. An estimated 300 people attended throughout the day, participating in seminars, chatting with AbelCine’s technical specialists and staff, and networking with colleagues.Over the course of the day, AbelCine’s brand new theaters were packed for free technical seminars on a variety of topics, including ARRI Cameras & Accessories, Sony Super35 Camera Systems, Canon Cinema EOS, and the Phantom Flex4K. Cinematographer and director Sony Behar teamed up with AbelCine’s Andy Shipsides for a presentation on “Choosing the Right Camera.”

Tips for Getting the Right Sound for Your Live Concert

Advice / Tips & Tricks Friday, July 19, 2013
When it comes to producing live music, getting the sound to come out flawlessly is one of the most difficult aspects. Both the performers and the sound team share responsibility of this particular aspect, but even if both are consistent, different venues and different PA systems can mean that all conventional wisdom and “what worked before” can go right out the window.

"Snow Guardians" Immerses Viewers Into their High-Altitude Documentary

Miscellaneous Thursday, July 18, 2013
Robbie Carman, co owner of post production finishing company Amigo Media and colorist for the documentary “Snow Guardians”, took some time aside to share with us the process of creating such an immensely visual documentary. The doc is based on the life and work of Ski Patrol at several Montana Ski Resorts as well as the Search and Rescue teams that respond to winter emergencies.The visual goal of the “Snow Guardians” crew was to immerse the viewer into the lives of the men and women who take on this challenging high altitude job, while capturing the vast natural beauty of the remote and sometimes inhospitable mountain winter.The documentary is shot using cutting edge motion control time-lapse systems to help show the beauty and the amazing winter weather in Montana’s mountains.

Private Drummer: “Drums From the Big Room: The Mixes” from Sony Creative Software

Equipment / Tech Reviews Wednesday, July 17, 2013
by N. Halpern“Drums From the Big Room: The Mixes,” is a finely produced two-disc drum loop library from Sony Creative Software, performed by Steve Ferrone, a venerable session drummer (Duran Duran, Alan Parsons, Bee Gees), and member of Tom Petty’s Heartbreakers since the early 1990s. This collection is a pared-down version of the 2005 release “Drums From the Big Room,” (also still available), which provided many of these same performances, but in full multi-track versions in which, along with the “full mix” of each loop, comes separate WAV files of hi hat, kick, snare, rooms, overheads, etc. A few instances of multi-track performances are included as “bonus loops” in this collection.

Top Highlights Not to Miss at REELSEO Video Marketing Summit

Industry Announcements / Events Tuesday, July 09, 2013
ReelSEO has been publishing news, views and tips at the fore front of Video Marketing for over 5 years and there’s no question that it’s founder Mark Robertson’s knowledge and standing in the video marketing industry is highly regarded by his peers. So it’s no surprise that he is being supported by some of the brightest and best experts at his ‘Reel Video Marketing Summit' to be held on the 26th July 2013 in San Francisco.The schedule for the day is focused on ‘The Life of a Successful Video Marketing and Advertising Campaign’ and will be kicked off with a keynote by Suzie Reider - Director of Media Solutions at Google. No one knows the ins and outs of YouTube brand marketing better than Suzie!

Sony Pictures Entertainment & The Ad Council Keep America Staying "Bluetiful"

Miscellaneous Monday, July 01, 2013
Q: Who was involved in creating the “America the Bluetiful” plan, and how do you plan to help publicize the initiative?A: America the Bluetiful is Sony Pictures Entertainment’s nationwide series of environmental efforts, which allow kids and their parents to meet the Smurfs as they clean up their local parks, encourage recycling, plant trees, and discover other ways to help “bluetify” our country. As part of the initiative, Sony collaborated with the U.S. Forest Service and the Ad Council to produce a series of new PSAs featuring characters from the upcoming family comedy The Smurfs 2. All of the work by Sony was done pro bono.On Saturday June 22, the PSAs were officially unveiled at The Grove in Los Angeles, as part of The Smurfs 2 launch event, which also introduced “America the Bluetiful.” After the launch, the PSAs will be distributed by the Ad Council to our network of approximately 33,000 media outlets nationwide, who will donate time and space to promote our message.

Ambience and Rhythm: “Liquid Planet” from Sony Creative Software

Miscellaneous Monday, June 24, 2013
By N. Halpern“Liquid Planet” is an elegantly-designed loop library for producers and composers, emphasizing ambient textures and ethnic percussion loops. The library was developed by Robert Rich, a California-based composer known for his work in ambient and minimalist music. The library is available as a subset of Sony Creative Software’s “Scoring Pack” or as a standalone library.The library is well organized, with its materials divided into seven general folders: Clean Flutes, Drones & Abstract, Ethnic Percussion, Melodic Metal, Synthetic Pulses, and Twinkles. Where applicable, each file is labeled and meta-tagged with its respective original tempo and/or key. All audio is clean and high fidelity.

The Method Behind the Mayhem

Miscellaneous Friday, June 21, 2013
ADmerica Keynote about changing the insurance conversation.Susan Credle, CCO, Leo Burnett Lisa Cochrane, SVP, Marketing, Allstate.Cochran helped transform Allstate’s marketing & believes she has a responsibility to improve the lives of customers."It’s all about changing the conversation so we are leading it."Back in 2010, Allstate’s “summer campaign ” wanted to inject some life into the company. Something was happening in the world of insurance though - Progressive and Geico was geared towards a younger audience, using humor to commoditize the business. But if you go with the lowest price, you run the risk of being under insured in times of crisis. People didn’t know they weren’t covered. Allstate and Leo Burnett have been partners for 50+ years. Agency concept pitches used to be this big ‘ta-da’ reveal, but now it’s so much more collaborative from the get-go. There’s always a ‘junk board’ up to help with brainstorming ideas. It’s how “Mayhem is everywhere” was born.

How You Can Help Give a Voice to the Voiceless in Haiti

Miscellaneous Tuesday, June 18, 2013
Nehemiah Records is an international indie record label committed to giving a voice to the voiceless. Nehemiah Records was established by Steph Leigh Limage while she was filming a feature documentary in Haiti after the 2010 earthquake. During her adventures she wound up in the projects of Port Au Prince producing beats with artists who were living in tent cities after the earthquake. What she discovered was a pool of extremely talented artists who had no way to support them selves, through this need Nehemiah Records was born.Learn all about the movement and how you can help.

Inside "Inside the Cutting Room"

Industry Announcements / Events Friday, June 14, 2013
Editors, Sound Designers & VFX Artists Share Their Secrets at MEW’s 6/8 EventBy N. HalpernOn June 18th, the Manhattan Edit Workshop presented “Inside the Cutting Room: Sight, Sound and Story,” a series of panels on post-production techniques. The day’s events included panels that ran the gamut from picture editing, to sound design and visual effects. Here are some highlights from the day’s panels.In the afternoon panel “Anatomy of a Scene: Documentary and Narrative Editors Deconstruct their Work” film editors Michael Berenbaum, David Tedeschi, Jeffrey Wolf, and David Zieff screened and discussed sequences from documentary and narrative film projects, charting the processes of their respective developments.